The Audi Concept C represents a significant new direction for the brand, serving a dual purpose: it offers a comprehensive preview of Audi's future design language, steered by new design boss Massimo Frascella’s team, and directly foreshadows an electric sports car slated for release in 2027. This concept car is designed with a striking, unfussy aesthetic, distinguished by a shrunken, vertical ‘grille’ motif at the front. The proximity to a production vehicle is evident through its inclusion of real-world details like standard road tyres, conventional door mirrors, functional windscreen wipers, and a cut-out for a numberplate at the rear, elements typically absent from pure conceptual designs.

Externally, the Concept C draws inspiration from the 1936 Auto Union Type C racer and the 2006 Audi A6 for its prominent vertical grille, which cleverly conceals the front-facing radar. Quad-element headlights and taillights emphasize Audi's signature