Ather Energy Electrifies Future with Scalable Tech Platform & New Product Vision
Ather Energy Ltd has unveiled its new, flexible EL01 technology platform, signaling a strategic move to adapt to dynamic market conditions and evolving consumer demands. This platform is engineered to accommodate a diverse range of formats, vehicle body types, battery packs, chemistries, and features, enabling the company to develop multiple products over the next five years. This initiative follows similar announcements from rivals such as Ola Electric, which introduced its Gen 4 platform for future two-wheeler, three-wheeler, and four-wheeler EVs, and Mahindra and Mahindra, whose platform supports both internal combustion and electric vehicles, joining Tata Motors in leveraging such advanced technology.
Tarun Mehta, co-founder and chief executive of Ather, emphasized that the shift towards a versatile platform is driven by consumers' developing premium tastes in electric scooters and the market's need for varied products, moving away from a
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