ANOK YAI: From Viral Moment To SuperModel

Published 1 hour ago4 minute read
Zainab Bakare
Zainab Bakare
ANOK YAI: From Viral Moment To SuperModel

The Photo That Changed Everything

There is something almost mythical about how Anok Yai became a supermodel. One moment she is a biochemistry student at Howard University's homecoming, dancing with friends, living her regular college life. The next, a photograph of her face is going viral across the internet, racking up thousands of shares, and fashion scouts are sliding into her DMs like their careers depend on it.

It was October 2017. Photographer Steve Hall was at Howard's homecoming when he captured Anok in what can only be described as the right place at the right time. The photo was stunning.

It depicted her bone structure sharp enough to cut glass and her expression both vulnerable and fierce. Within hours, it went viral. Within days, modeling agencies were competing for her signature.

But Anok was not even trying to be discovered. She was studying biochemistry. She had plans that involved lab coats and research, not runways and editorial shoots. When the modeling offers started flooding in, her first instinct was to say no. She was skeptical, unsure if this was even real or just internet noise that would fade by next week.

Except it didn't fade. The interest kept building, and eventually, Anok made a decision that would change everything. She signed with Next Management and stepped into a world she had never imagined for herself.

An Unlikely Path to Fashion

Her background made her an unlikely candidate for high fashion's traditionally narrow standards.

Born in Cairo to South Sudanese parents who had fled civil war, Anok immigrated to the United States when she was 3 and grew up in Manchester, New Hampshire. It is not exactly a pipeline to Milan and Paris. She was focused on her education, on building a stable future, on honouring her family's sacrifices. Modeling felt frivolous by comparison, almost indulgent.

But then came Prada.

The Prada Moment

In February 2018, just months after that Howard homecoming photo, Anok Yai opened Prada's Fall/Winter show in Milan.

Let that sink in for a second. A college student who had been discovered on Instagram was now the face launching one of fashion's most prestigious collections. And not just any face — she was the second Black model to open a Prada show after Naomi Campbell.

The significance was not lost on anyone. For an industry that had spent decades championing a very specific, very pale ideal of beauty, this was a significant shift.

Anok was not just walking in the show, she was making a statement by existing in that space. Her presence challenged decades of exclusion, of South Sudanese women and dark-skinned Black women being told they weren't "editorial" enough, weren't "high fashion" enough.

And Anok? She handled it with grace despite her inexperience. She learned on the job, navigating the chaos of fashion weeks, the pressure of editorial shoots, the weird politics of an industry that can be as cutthroat as it is glamorous.

She went from not knowing how to walk in heels to closing shows for Versace, from wondering if modeling was a real career to landing campaigns with Estée Lauder and starring in editorials for Vogue.

More Than Just a Pretty Face

What makes Anok's story compelling is how she has used her platform. She has been vocal about representation, about the need for more African models, more diversity behind the scenes, more acknowledgment that beauty does not come in one shade or size.

She hasn't shied away from difficult conversations about colourism in the industry or the tokenization that sometimes masquerades as progress.

Her South Sudanese heritage is not just backstory, it is central to who she is. She has spoken about the importance of representation for young girls who look like her, who come from immigrant families, who have been told their features are too this or not enough that.

In an industry that often demands models erase their identities to fit a mold, Anok has insisted on being fully herself.

Where She Stands Now

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Today, she is no longer the viral sensation or the newcomer who got lucky. She is established, respected, one of the faces you expect to see at Fashion Week. But the journey from that Howard homecoming to where she stands now is a reminder of how much has changed in fashion, and how much still needs to.

Because Anok Yai didn't just stumble into modeling. She walked into an industry that had historically shut out women who looked like her, and she thrived. She became exactly what the moment required: proof that beauty is broader, more interesting than the narrow vision fashion had been selling for decades.

And somewhere, a biochemistry degree sits unfinished. But, the world might have gained something better— a supermodel who knows that her presence on a runway means something bigger than just selling clothes.


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