Amina Muaddi, the renowned Jordanian-Romanian designer, has unveiled her inaugural standalone boutique at the prestigious 6 Avenue Montaigne in Paris, marking a significant milestone for her brand. This opening represents a pivotal evolution for a label that has revolutionized the footwear industry through its distinctive electric drop model.

Muaddi expressed her vision for the new space, stating that a store serves as "a home" for both her customers and the brand itself, fostering a deeper connection with the community. She anticipates clients will experience the brand not merely through its products, but also visually, physically, and emotionally, emphasizing that this flagship location on Avenue Montaigne—a dream address for luxury fashion—is merely the commencement of an extensive journey into retail.

Spanning 1,100 square feet, the boutique's design, a collaborative effort with Art Recherche Industrie, deviates from conventional retail theatrics to offer an immersive and sophisticated environment. The interior features undulating aluminum walls that create a fluid, liquid-metal effect, complemented by shoebox-shaped display cabinets crafted from glossy burl walnut, drawing inspiration from French and Italian Art Deco aesthetics. At the heart of the space lies a rotating caramel-pink sofa, the brand's signature hue, positioned beneath sculptural suspension lighting, inviting visitors to linger in an atmosphere that evokes a chic salon rather than a mere store.

Photo Credit: WWD

To celebrate this grand opening, Amina Muaddi has launched an exclusive capsule collection, featuring six reinterpreted classic designs. This curated lineup showcases the brand's signature blend of audacious femininity and impeccable craftsmanship. Among the highlights are a striking patent gold Anok slingback and an elegant Jerry sandal adorned with delicate ostrich feathers. The collection's most exclusive item is a limited-edition Ami Clutch, uniquely embroidered with mismatched crystals, with only six individually numbered pieces made available worldwide, underscoring the boutique's exclusivity.

This Parisian flagship debut is a continuation of Muaddi’s successful retail expansion, which includes a prominent shop-in-shop at Le Bon Marché Rive Gauche, established in April of the previous year, alongside existing presences in prestigious department stores like Harrods and Level Shoes. The brand’s momentum remains strong, recently unveiling its 2025 cruise collection, starring muse Tina Kunakey, in May. The label's elevated status in fashion is further cemented by recognition from music royalty, with Beyoncé notably donning custom Muaddi heels during her "Cowboy Carter Tour."

Through this new Parisian destination, Amina Muaddi is not just opening a store; she is creating an experiential space where her vision of modern glamour, characterized by its bold yet refined essence, can be fully realized. As Muaddi herself articulates, this is only the beginning for a brand that has redefined luxury footwear, making Avenue Montaigne the perfect stage for its next significant chapter.