Allegiant Travel Sells Sunseeker Resort for Two Hundred Million Dollar as Hotel Struggles with Low Occupancy: Things You Need To Know - Travel And Tour World

Published 4 days ago• 4 minute read

Tuesday, July 8, 2025

Allegiant travel sells sunseeker resort for two hundred million dollar as hotel struggles with low occupancy - travel and tour world

Allegiant Travel Company agreed to sell its underperforming Sunseeker Resort Charlotte Harbor in Florida to Blackstone Real Estate for $200 million in a major move. The transaction, valued at approximately $200 million, is slated to wrap up during the third quarter of 2025. It’s a turning point for Allegiant, a company mainly recognized for its discount airline, Allegiant Air. It’s the culmination of a litany of setbacks for the 785-room resort, which never managed to hit performance targets following its opening in December 2023.

The Sunseeker Resort, on the Gulf Coast of Florida, was Allegiant’s initial venture into hotels. Though its parent company boasts a good name in its own branch of air travel, the resort has struggled to secure and keep visitors. Once touted as a new and exciting addition to the state of Florida’s hotels, the resort has struggled with lackluster occupancy numbers and poor functionality in its operations.

When the Sunseeker Resort first opened its doors in December 2023, Allegiant had high hopes for its success. Located on 22 acres of land along Florida’s Gulf Coast, the resort boasts a variety of amenities, including multiple dining venues, two pools, a spa, a fitness center, a rooftop adult pool and bar, a golf course, and more than 60,000 square feet of meeting space. However, despite these impressive features, the resort has consistently underperformed.

By the second quarter of 2024, Allegiant revealed that the resort was operating at only 35% occupancy, with an average daily rate of $260. While there was a slight improvement in occupancy, which rose to 54% by late 2024, the resort’s performance still fell far short of the company’s initial expectations. Allegiant has been exploring strategic options for the property since mid-2024, and the decision to sell the resort reflects the company’s desire to cut its losses and focus on its core business—air travel.

Allegiant’s decision to sell the resort follows a broader trend in the hospitality industry where underperforming properties are sold off to more specialized operators who can revitalize them. In this case, , a global investment firm with extensive experience in real estate, is poised to take over the resort. Blackstone’s involvement suggests that the resort may undergo significant changes to improve its financial performance.

Allegiant’s CEO, , explained that the sale of the Sunseeker Resort would provide the company with an opportunity to repay debt and bolster its balance sheet. “The proceeds from the sale will allow us to strengthen our financial position and focus on our core operations,” Anderson said. Allegiant has been working to streamline its operations and improve profitability, and this sale is part of a larger effort to refocus on its highly profitable air travel business.

The move also reflects the company’s broader strategy to concentrate its resources on areas where it has a proven track record. Allegiant’s primary business—budget air travel—has continued to thrive, especially in the post-pandemic recovery period, while the resort business has proven more challenging to navigate. By shedding the Sunseeker Resort, Allegiant can redirect its resources to further developing its airline services and meeting the growing demand for domestic and international travel.

For travelers who had been considering a stay at , the sale could result in changes to the resort’s offerings. While Blackstone Real Estate is likely to invest in upgrades and improvements to make the resort more attractive to potential guests, it is unclear whether any immediate changes will affect current bookings. Travelers who have existing reservations may want to reach out to the resort’s management for updates on any upcoming changes.

Bottom Line: A Shift in Allegiant’s Strategy

The sale of Sunseeker Resort Charlotte Harbor is a landmark for Allegiant Travel. Even though expected to become a profitable asset in its portfolio, its underwhelming performance led to its intent to sell its property. It agreed to sell to Blackstone Real Estate for a sum of $200 million, which would enable Allegiant to focus on its mainline airline business and boost its financial health.

For travelers, new ownership will potentially translate into new possibilities for bargains and enhancement at the resort. When Blackstone assumes control, there is a possibility for the Sunseeker Resort to become a more viable choice among tourists in Florida. In the interim, travelers with previous reservations should verify their accommodations and remain adaptable to alterations that can occur throughout the transfer.

If you have a trip to Sunseeker Resort in the works or if you’ve been exploring other options in Florida, you can guarantee that Allegiant’s big move will shape the Gulf Coast’s travel future.

Tags: allegiant air, Allegiant CEO, Allegiant Travel, Blackstone Real Estate, Florida Resorts, Florida Vacation, Gulf Coast resorts, Hotel Sale, resort underperformance, Sunseeker Resort Charlotte Harbor., Sunseeker Resort sale