Even the most exclusive hypercars eventually show their age, and for owners of the iconic Bugatti Veyron, finding options for cosmetic rejuvenation has historically been a challenge. With the newest Veyrons over a decade old and the earliest models surpassing two decades, these magnificent machines, though rare with only 450 units sold worldwide, are entering a phase where a refresh might be desired. Furthermore, second-hand owners often wish to personalize their acquisition, moving beyond the original owner's aesthetic choices. Recognizing this demand, Bugatti has stepped in to provide a comprehensive solution.

Bugatti's new, as-yet-unnamed program is an extension of its existing Sur Mesure and Programme Solitaire customization services, tailored specifically for existing Veyron owners. This initiative allows Veyron owners to undertake extensive cosmetic overhauls of their vehicles, both inside and out. The emphasis is squarely on aesthetics, though one significant mechanical upgrade is offered: the option to install Super Sport specification suspension for owners of a Veyron 16.4 or Grand Sport model, alongside standard maintenance.

Within the cosmetic realm, the possibilities are vast. Bugatti is prepared to repaint or replace any exterior body panel or trim piece, a wide array of interior textile or metal components (excluding switchgear and gauges), the wheels, and even certain visible engine components. The catalog of available parts for repainting or replacement spans six pages, detailing an impressive selection:

• 31 pre-selected exterior paint colors
• 9 exposed carbon-fiber body panel color options
• 2 aluminum body panel finish options
• 34 pre-selected interior leather colors
• 9 Alcantara interior colors
• 9 exposed carbon-fiber interior trim color options
• 6 interior metal trim anodized colors
• 35 contrast stitching options

For those seeking even greater exclusivity, custom colors are available upon request and additional cost. Beyond these core customization choices, a suite of supplementary offerings enhances the program. A popular option, particularly among second or third owners, is the replacement of the engraved dedication plate located in the front trunk. Other available extras include reprinted owner's manuals in three languages, the application of paint protection film, a fire extinguisher, and enrollment in the Passeport Tranquilite maintenance plan if not already subscribed.

However, Bugatti maintains certain boundaries for the program. Owners cannot transform a standard Veyron to visually mimic a Super Sport or Grand Sport Vitesse model; genuine models must be acquired if that specific aesthetic is desired. While Bugatti reserves the right to decline technically infeasible requests, company representatives anticipate such instances to be rare. A notable benefit for owners of older Veyrons choosing a wheel upgrade is the elimination of the old requirement to replace wheels concurrently with tires, thanks to advancements in tire and wheel technology.