The commercial ripple effect of Super Bowl LX extended well beyond the stadium, as halftime and pre-game performers saw sharp increases in streaming and digital sales in the days surrounding the event.

According to Billboard Pro, the so-called “Benito Bowl” produced one of the largest post-Super Bowl streaming bumps in recent years, led by headliner Bad Bunny.

On Feb. 9, the day after the game, the Puerto Rican superstar’s catalog generated 98 million official on-demand U.S. streams, narrowly missing his biggest single-day total on record.

Bad Bunny’s set featured material from his Billboard 200-topping album Debí Tirar Más Fotos, alongside established hits such as “Monaco” and “Tití Me Preguntó.”

Apple Music later released the full 13-minute halftime performance as an audio EP, which also included pre-game recordings from Coco Jones, Charlie Puth and Brandi Carlile. The halftime audio alone drew 285,000 official on-demand streams and sold 858 digital downloads on Feb. 9.

The halftime showcase also delivered measurable gains for special guests. Lady Gaga’s salsa-infused version of “Die With a Smile,” her Bruno Mars duet that previously topped the Billboard Hot 100, earned 2.46 million U.S. streams across Feb. 8–9 — a 17% increase from the prior week. Digital downloads for the track surged 165%, totaling 1,240 copies.

Ricky Martin likewise benefited from the exposure. The Latin pop star performed “Lo Que Le Pasó a Hawaii,” helping lift his catalog to 1.2 million streams over Feb. 8–9, up 58% week over week. Digital sales climbed 487%, reaching 429 downloads during the same window.

Pre-game performances also translated into catalog momentum. Green Day’s trio of songs from their 2004 rock opera American Idiot resonated strongly with viewers.

The title track jumped 78% to nearly 1.3 million streams, while “Boulevard of Broken Dreams” rose 46% to 623,000 and “Holiday” increased 53% to 556,000. Together, the three songs generated more than 3,000 digital sales — a 924% spike.

Overall, Green Day’s catalog streams climbed 42% to more than 9.3 million, while song sales soared 561% to nearly 6,100, underscoring the Super Bowl’s enduring role as a cultural and commercial accelerator for artists across genres.

Beyond the game’s performers, fans also responded to somber news. Following the death of 3 Doors Down frontman Brad Arnold, listeners revisited the band’s early-2000s hits in large numbers.

“Here Without You” generated nearly 2.9 million streams and 4,400 digital sales between Feb. 7 and 9 — increases of 207% and 3,887%, respectively. Breakout single “Kryptonite” climbed 112% to 3.3 million streams and 3,600 sales, while “When I’m Gone” rose 167% to 2.3 million streams and 3,300 downloads.

Across that three-day stretch, 3 Doors Down’s catalog totaled nearly 17.5 million streams and close to 20,000 digital song sales, reflecting gains of 236% in streaming and 4,903% in sales , a reminder of how major cultural moments, celebratory or tragic, can swiftly reshape listening habits.