Prime Video Ignites Latin American Entertainment with Staggering $2 Billion-Plus Investment

Prime Video has announced a substantial investment of over $2 billion in Latin American entertainment, earmarked for the period between 2027 and 2030. This strategic move aims to significantly boost viewership and engagement within what is recognized as the world's second-fastest-growing region for streaming services, currently led by Netflix. The comprehensive plan was unveiled at an inaugural showcase event in Mexico City, led by top executives, signaling a deep commitment to the region.

The ambitious commitment involves a multifaceted approach, including doubling its original local programming by 2030, a key initiative to cater to regional tastes and talent. Furthermore, Prime Video plans to expand its live sports coverage, enhance its digital stores, and develop local creative infrastructure across major markets such as Mexico, Brazil, Argentina, Colombia, and Chile. This broad investment underscores the platform's intent to become a dominant player in the Latin American entertainment landscape.

Beyond content production, Prime Video is also focused on market expansion by growing its offerings of third-party streaming subscriptions, rentals, and purchases. This will extend to six new territories—Costa Rica, Dominican Republic, Guatemala, Paraguay, Peru, and Argentina—importantly, these services will not require a Prime membership for purchase or subscription, thereby increasing accessibility to a wider audience.

A critical aspect of this strategy is the investment in behind-the-camera talent and infrastructure. Programs like “Brasil no Set” and a new physical/post-production skills initiative with Mexico’s SAE Institute are designed to train and develop local crew. Kelly Day, VP of International for Prime Video, emphasized the scale, stating, “What’s happening in Latin America right now is extraordinary — the talent, the stories, the audiences. Today we’re matching that energy with more than $2 billion through 2030 across original and licensed programming and sports. What excites me most is the breadth; this isn’t a bet on one country or one genre. It’s an investment in the entire region, across every way fans engage with Prime Video. This region deserves this level of ambition and we’re delivering it.”

The content pipeline is robust, with plans for more than 25 new titles in 2027 alone, encompassing a diverse range of formats including scripted series, films, unscripted shows, and reality formats. In live sports, Prime Video has expanded its NBA coverage, strengthened its Brazilian football rights, and secured a significant four-year deal for 38 home matches of the Mexico National Team, commencing in September. Javiera Balmaceda, head of international originals for Latin America, Canada, and Australia, Prime Video & Amazon MGM Studios, highlighted the storytelling ethos: “Our job is to find stories that are undeniably local and make them undeniably universal.”

Prime Video's commitment extends to nurturing local talent, exemplified by its most ambitious show to date, the Chilean limited series “The House of the Spirits.” In Mexico, an alliance with By Invitation Only and leading acting schools created a professional development workshop, offering aspiring talent direct access to casting directors and agents, along with scholarships for low-income students. Tomás Tejero, regional lead for Latin America & Canada, Prime Video, affirmed this holistic vision: “We’re not just producing programming in Latin America, we’re investing in talent and creative partnerships that will help shape the future of Latin American storytelling… It reflects a broader vision for the region and our long-term investment in everything that happens behind it.” Upcoming 2026 releases include the Argentina Original movie “Barreda,” the third season of “Betty La Fea: Más Fea Que Nunca,” docuseries “Los Tinelli S2,” the Mexican thriller “El Juicio” starring Eugenio Derbez and Pedro Alonso, the Brazil Original docuseries “Marília Mendonça: Sentimento Louco,” “LOL: Last One Laughing” Argentina S3, and the Chilean movie “Lo Único que te pido.”