OpenAI is rolling out GPT Image 1.5, a new version of ChatGPT Images, which promises significant advancements for users. Available starting this Tuesday to all ChatGPT users and via the API, the updated model is designed to offer better instruction-following, more precise image editing capabilities, and up to four times faster image generation speeds, marking a substantial leap from its predecessor, GPT Image 1, which was last released in April.

This launch comes amid heightened competition in the AI landscape, particularly with Google. A leaked internal memo from OpenAI CEO Sam Altman reportedly declared a "code red" last month, signaling OpenAI's strategic efforts to regain its position as the leading AI innovator. This push is in response to Google's recent successes, including the release of Gemini 3, its latest flagship model, and Nano Banana Pro, an advanced version of Google’s viral image generator. Both Google models have notably topped the LMArena leaderboard across multiple benchmarks, allowing Google to maintain its lead even after OpenAI’s recent launch of GPT-5.2, which was pitched as its most advanced model for developers and everyday professional use.

GPT Image 1.5 arrives as image and video generators are evolving beyond mere prototypes to gain more production-ready functionalities. Similar to Google’s Nano Banana Pro, ChatGPT Image 1.5 incorporates advanced post-production features. These features provide users with more granular edit controls, crucial for maintaining visual consistency across different edits. This includes vital aspects like facial likeness, lighting, composition, and color tone, directly addressing a common challenge in many generative AI image tools that often reinterpret an entire image when asked for specific changes, such as adjusting a facial expression or making lighting colder.

Beyond the core image generation enhancements, OpenAI is also focused on improving the overall ChatGPT experience with more integrated visual elements. The new image viewing and editing screens will be accessible via a dedicated entry point in the ChatGPT sidebar, which Fidji Simo, OpenAI’s CEO of applications, describes as functioning "more like a creative studio." Simo explained that this new interface aims to make it easier for users to create images that align with their vision or to find inspiration from trending prompts and preset filters.

Furthermore, OpenAI plans to enhance search queries within ChatGPT by displaying more visuals accompanied by clear sources. This feature is expected to be beneficial for various tasks, such as converting measurements or checking sports scores. Simo articulated the company's overarching vision: "When visuals tell a story better than words alone, ChatGPT should include them. When you need a quick answer or the next step lives in another tool, it should be right there. As we do this, we can keep closing the distance between what’s in your mind and your ability to bring it to life." This strategy aims to bridge the gap between user intent and digital creation.