Major Player SBI Holdings Ignites XRP Ecosystem with New Visa Crypto Card Incentives

Yoshitaka Kitao, the chairman of SBI Holdings, is leveraging the upcoming Japan music Idol event as a strategic opportunity to significantly boost crypto adoption within the region. Kitao has unveiled an innovative reward campaign designed to incentivize fans of the popular event to apply for the SBI Visa Crypto Card. This initiative has particularly captured the attention of the XRP community due to the inclusion of XRP as a potential reward.

The reward program, which features XRP, coincides with the approaching event of the popular 16-member music idol group, Rain Tree. Scheduled to operate from June 16 to June 30, 2026, the campaign offers special crypto rewards to Rain Tree fans who sign up for the SBI VISA Crypto Card and successfully complete their registration during this specific period. The rewards include prominent cryptocurrencies such as Bitcoin, Ethereum, and XRP.

Beyond cryptocurrencies, participants will also receive exclusive NFT collectibles. These NFTs are specifically designed as unique fan items, making them available only through this promotional campaign. Additionally, users are set to receive 500 NIDT tokens, further diversifying the crypto-based rewards offered by the campaign.

While the primary requirement for participation is simply applying for the SBI Visa Crypto Card, the campaign's significance lies in its objective to bridge everyday spending with the practical use of digital assets, particularly XRP. Once users acquire the SBI VISA Crypto Card, they gain the flexibility to choose to earn their rewards in Bitcoin, Ethereum, or XRP, thereby positioning XRP for broader acceptance and utilization in the daily lives of consumers.