The Kardashian-Jenner sisters have long been associated with claims of using Ozempic, a drug originally for diabetes that gained popularity as a weight-loss aid. Specifically, Kim Kardashian, Khloe, and Kylie have faced such accusations. Now, Kourtney Kardashian Barker, known for being the most health-conscious sister, is facing intense scrutiny and backlash for her supplement brand, Lemme, particularly for launching products that critics liken to capitalising on weight-loss trends and body insecurities.

Kourtney launched Lemme in September 2022, aiming to create science-backed vitamins. However, her brand's latest offering, named GLP-1 Daily, has sparked significant controversy. This supplement is marketed as an “Ozempic-style” weight-loss aid, directly referencing the GLP-1 hormone. Ozempic, a weekly injectable, uses a synthetic version of GLP-1 to slow digestion, dull hunger pangs, and promote weight loss. While Lemme’s GLP-1 Daily claims to naturally increase GLP-1 levels over time using lemon and saffron extracts, and is described by the brand as “a GLP-1 solution without the side effects” of Ozempic, it does not contain the key active ingredients found in the prescription drug.

Despite Kourtney not explicitly comparing her product to Ozempic, she promoted an article discussing her desire to be “in on the Ozempic boom.” This marketing strategy, coupled with the product’s name, has led to widespread criticism. Fans and medical professionals alike are slamming the mum-of-four for what they perceive as a “cash grab” that exploits body insecurities, especially among young women. Plastic surgeon Naveen Cavale called the product “incredibly misleading,” stating that it “doesn’t offer the same scientifically proven impact as injectable medications like Ozempic” and creates “false hope.” He warned that repeatedly using ineffective products could lead to frustration, feelings of failure, and worsened body image issues, intensifying anxiety, stress, and depression.

Health experts assert that Ozempic contains semaglutide, a rigorously tested GLP-1 receptor proven to promote significant weight loss. They argue that Lemme’s supplement lacks this key ingredient and there is little to no clinical evidence to support significant weight loss from its plant-based extracts. They also point out that if it did contain GLP-1, it would be classified as a drug, not a supplement. Furthermore, Lemme’s small print includes a disclaimer: “This product is not intended to diagnose, treat, cure or prevent any disease,” and its claims have not been evaluated by the Food and Drug Administration (FDA), which ensures the safety and efficacy of drugs and approved supplements.

This isn't the first time Lemme has faced controversy. The brand previously launched Lemme Smooth capsules, marketed to reduce cellulite in just 28 days using French Cantaloupe Melon extract. Doctors, including Mr. Naveen Cavale, dismissed these claims as a “fad” and an “ineffective solution to a perfectly normal condition,” reiterating that cellulite is natural and anti-cellulite pills lack scientific backing. Again, the FDA disclaimer was noted, emphasising the lack of independent verification for such claims.

Another product that drew significant ire was Lemme Purr, vagina gummies marketed to boost vaginal health and alter its taste. Gynecologist Dr. Jen Gunter vehemently criticised this product, calling it a “grift” and stating, “Anyone who suggests that your vagina isn't fresh or needs an improved taste is a misogynist and awful person.” Dr. Gunter also disputes the belief that pineapples affect the taste of bodily fluids.

The cumulative criticism highlights a concerning pattern where Kourtney Kardashian’s Lemme brand is perceived by many to be making unsubstantiated claims and capitalising on societal pressures and body image issues with products that lack robust scientific evidence and FDA approval, while charging premium prices (e.g., £69 for a one-time purchase of GLP-1 Daily). Medical professionals consistently advise consulting healthcare providers for effective weight loss or health solutions rather than relying on unproven supplements.