itel has once again demonstrated its leadership in accessible innovation, with its SUPER 26 Ultra smartphone being honored with the esteemed “Best Curved Display and AI-Powered Smartphone of the Year” award at the 2025 Nigeria Technology Awards (NiTA). The prestigious awards ceremony, organized by Beta Media Group, took place on December 6, 2025, at the VirginRose Resort in Victoria Island, Lagos, gathering prominent figures from Nigeria’s vibrant tech ecosystem to celebrate industry growth, creativity, and excellence.

This significant recognition unequivocally underscores the SUPER 26 Ultra’s revolutionary curved display architecture and its advanced, next-generation Artificial Intelligence (AI) functionalities. These features collectively elevate the overall smartphone experience, delivering enhanced capabilities across various critical aspects including photography, system performance, user personalization, and robust security measures. As modern consumer expectations continuously evolve and demand more sophisticated devices, the SUPER 26 Ultra distinctly stands out by offering premium, flagship-level features and capabilities, all made available at an exceptionally accessible price point. This strategic positioning further solidifies itel’s standing as a trusted brand committed to technological empowerment for its users.

Achieving this win at the Nigeria Technology Awards aligns perfectly with itel’s core strategic ambitions: to consistently sustain high consumer interest, significantly increase brand visibility across various market segments, and enhance its overall credibility within the competitive mobile technology landscape. Furthermore, this accolade reinforces the brand’s unwavering commitment to meticulously design and produce high-quality devices that are specifically tailored to align with the dynamic lifestyles and ambitious aspirations of young, energetic, and value-driven consumers who seek innovation without compromising affordability.

Commenting on this remarkable achievement, Dolapo Olorun-nimbe, the ATL Marketing Manager at itel Mobile Nigeria, expressed profound excitement and sincere appreciation. Olorun-nimbe stated, “This award serves as a powerful testament to itel’s steadfast dedication to ensuring that cutting-edge technology is readily available and accessible to everyone. The SUPER 26 Ultra, with its visually stunning curved display and intuitively intelligent features, perfectly embodies our commitment to seamlessly blending superior style, groundbreaking innovation, and exceptional affordability into one cohesive device. We are immensely grateful to our loyal consumers who have placed their trust in our vision, and this invaluable recognition profoundly motivates us to consistently raise the bar higher in both design aesthetics and the overall user experience.”

Echoing these sentiments, Terngu Simeon Shagba, PR Supervisor at itel Mobile Nigeria, thoughtfully emphasized the critical significance of this recognition concerning brand trust and its strategic market positioning. Shagba remarked, “Winning at NiTA is far more than just receiving an award for us; it is definitive proof that our relentless efforts to remain at the forefront of innovation and our commitment to delivering truly value-driven smartphones are being acknowledged and celebrated at the highest echelons of the industry. This prestigious achievement not only significantly strengthens our brand’s credibility but also energizes our market presence and unequivocally reaffirms our core promise to help consumers enjoy a better quality of life through the transformative power of technology.”

With this significant milestone, itel continues its relentless pursuit of pushing technological boundaries within Africa’s rapidly evolving tech landscape. The SUPER 26 Ultra exemplifies the brand’s continuous and vigorous drive to profoundly enhance the digital experience for millions of users through the provision of devices that harmoniously combine top-tier design, intelligent features, and unwavering reliability. It is important to recall that on November 13, 2025, the itel SUPER 26 Ultra had already received another prestigious honor: “The Best Curved Display Phone Under ₦260,000 (Top 1 Recommended Curved Display Phone Under ₦260,000)” at the Africa Tech Alliance Excellence (ATAEx) Awards 2025, further cementing its industry recognition.

As itel celebrates this major win at NiTA, the brand remains steadfastly focused on future-forward innovation and its mission to deliver groundbreaking products that actively empower individuals, foster stronger community connections, and accelerate technological advancement across various emerging markets as a leading Tech Empowerment Brand. For itel, the NiTA 2025 award is not merely an accolade; it is a powerful beacon illuminating the path towards even greater technological breakthroughs and successes yet to come.