Among the vibrant tapestry of Nigeria’s wedding traditions, few are as captivating and joyful as the Ijaw people’s custom known as the “buying of mouth.” This playful and symbolic ritual, often performed during the traditional marriage ceremony, involves the bride maintaining a stern frown until her groom and family “buy” her smile with cash offerings — a gesture symbolizing affection, generosity, and unity between both families.

In a recent viral video that swept across TikTok and Instagram, this cherished custom came vividly to life. The bride, resplendent in her regal cultural attire of coral beads and intricate wrappers, displayed an impressive level of composure and commitment to the ritual. Despite her groom’s affectionate pleas and laughter from onlookers, she held her ground, maintaining her frown until a lavish cascade of naira notes finally earned her radiant smile.

The moment — humorous yet deeply symbolic — encapsulated the warmth and spirit of Ijaw marital traditions, where laughter, communal joy, and symbolic generosity intertwine. The groom, visibly elated, celebrated his success with a heartfelt embrace, while guests erupted in cheers and rhythmic dance to traditional drums.

Social media users were quick to react with admiration and amusement. One commenter wrote, “She’s my hero — I’m not smiling till I buy land!” while another joked, “Her poker face deserves an award!” Beyond the humor, many praised the bride for proudly upholding a cultural ritual that continues to bring families together across generations.

The “buying of mouth” ceremony remains a cherished element of Ijaw weddings, representing both the value of love and the spirit of communal participation that defines Nigerian celebrations. In an age where many traditional practices face the pressures of modernity, this viral moment serves as a reminder of how cultural pride and humor can coexist beautifully — and how one bride’s steadfast frown became a symbol of joy shared around the world.