AI video generation startup Higgsfield has completed an extension to its Series A funding round, originally closed in September. The latest $80 million injection brings the company’s total Series A funding to $130 million and values the startup at $1.3 billion, cementing its status as a rising force artificial intelligence.

Higgsfield offers an AI-powered video creation and editing platform used by consumers, content creators, and professional social media teams. The company was founded by Alex Mashrabov, formerly head of Generative AI at Snap, who joined the company after Snap acquired his previous startup, AI Factory, for $166 million in 2020.

Rapid User and Revenue Growth

Since launching its video generation tool, Higgsfield has experienced explosive growth. Within five months, the platform attracted 11 million users, quickly becoming a favorite among creators. After nine months, its user base surpassed 15 million. Financially, the company reports a $200 million annual revenue run rate, doubling from $100 million in roughly two months, signaling adoption and strong market demand.

Outpacing Industry Heavyweights

Higgsfield claims its growth trajectory places it ahead of the early expansion phases of companies such as Lovable, Cursor, OpenAI, Slack, and Zoom. According to the company, this momentum reflects increasing demand for sophisticated AI-driven tools that enable content creation at scale in the digital economy.

Repositioning as a Professional Business Tool

The company is now shifting its brand away from being perceived solely as a "AI slop maker" towards positioning itself as a serious business tool. Higgsfield says its product is primarily used by professional social media marketers, signaling the adoption has moved beyond casual experimentation. While the platform has faced controversy—most notably with a recent viral video titled Island Holiday—it also supports a wide range of creative projects, including fashion, advertising, and cinematic storytelling.

The Series A extension round included participation from Accel, AI Capital Partners, Menlo Ventures, and GFT Ventures, reinforcing investor confidence in Higgsfield’s technology, growth, and long-term market potential.