Beauty enthusiasts are expressing significant excitement over a new hair styling tool launched by Shark, hailed as a "must-have" gadget. This innovative device, the Shark Glam Straight & Waves Multi-styler, promises salon-quality results without the premium cost typically associated with high-end competitors like Dyson. Social media platforms, particularly TikTok, are abuzz with users showcasing and praising the new styler.

Officially launched in the UK earlier this month, the Shark Glam Straight & Waves Multi-styler retails for £339.99. It functions as an all-in-one styler and dryer, utilizing a sophisticated combination of heat-controlled ceramic plates and high-speed airflow. This technology allows for styling hair from wet to dry, promising a glossy, shiny finish that is designed to last all day, attributed to its "Gloss Lock Technology." The comprehensive kit includes four distinct styling tools, notably auto-wrap curlers that automatically wrap and set hair, and a "Silki Tool" engineered to deliver an exceptionally smooth finish.

The Shark styler is being widely recognized as a direct competitor, combining functionalities found in two of Dyson's highly popular and premium offerings: the Airwrap and the Airstrait straightener. Purchasing both of these Dyson models would cost consumers over £700, making the Shark alternative a significantly more affordable option, offering a similar styling experience for approximately £410 less.

Early consumer feedback has been overwhelmingly positive, with many shoppers opting for the Shark device over more expensive alternatives. Comments on TikTok videos feature users stating intentions like, “Getting this instead” and noting its perceived better value and reviews compared to rivals. Influencer Alice T was among the first in the UK to demonstrate the styler, highlighting its efficiency in transforming hair from "shower to glam, wet to dry" using the "glossy attachment." She emphasized its speed and ease of use, particularly noting how the wet-to-dry mode helps minimize heat damage.

The product has already achieved an impressive average rating of 4.8 out of 5 stars from early reviews. Customers are commending its power, versatility, and ability to deliver professional-looking results quickly. One satisfied customer remarked that it "outperforms them all" and is "more affordable than its competitors," achieving salon-like hair in just 20 minutes. Another reviewer with curly hair described it as "absolutely magnificent," praising its effectiveness in drying her hair and the brilliance of the finishing straightener, even planning to purchase one for her daughter for Christmas.

The Shark Glam Straight & Waves Multi-styler is available for purchase on the Shark UK website for £339, including free delivery. Boots also carries the styler at the same price, offering an opportunity for customers to collect Boots Advantage Card points. However, retailers like John Lewis and Currys are selling the device at a slightly higher price point of £369.99.