Bruno Mars Dominates Streams: 'I Just Might' Fuels Catalog Surge by 75%

Billboard Pro's Trending Up newsletter provides an insightful look into the dynamic shifts and burgeoning trends capturing the music industry's attention, highlighting songs, artists, and curiosities that are rapidly gaining traction. From unexpected surges to long-awaited comebacks, this week's edition spotlights Bruno Mars' significant return, Fetty Wap's post-prison catalog explosion, and ATL rapper PLUTO's latest viral sensation.
Bruno Mars Makes a Big Comeback
Bruno Mars has returned after a decade since his last solo album. His new single, “I Just Might,” released on January 9, has already earned 13.73 million U.S streams in its first four days. This strong start points to a major debut on the Hot 100 and builds excitement for his upcoming album, “The Romantic,” coming February 27. The single has also boosted interest in Mars’ older hits. From January 9-12, his catalog (excluding the new single) gained 50.87 million streams, a 75% increase from the previous period. Fans are revisiting his collection, including his nine Billboard Hot 100 chart-toppers.
Fetty Wap Sees Streaming Surge After Release
In a significant development for the hip-hop community, New Jersey rapper Fetty Wap secured an early release from prison last Thursday, January 8, as confirmed by Billboard and his representatives. His homecoming, occurring 11 months ahead of schedule after serving over three years on federal drug charges, immediately sparked a massive celebratory wave among his fanbase and devotees of mid-2010s music.
This widespread enthusiasm translated directly into a phenomenal surge in streaming activity across his catalog. According to Luminate, Fetty Wap’s discography witnessed an explosive nearly 125% increase in streams following the news. In the four-day window from January 9–12, his catalog generated 11.8 million official on-demand U.S. streams, a sharp rise from the 5.2 million streams accumulated during the prior January 2–5 period. The undeniable centerpiece of this resurgence is “Trap Queen,” the modern classic that propelled Fetty Wap into mainstream stardom a decade ago. During the January 9–12 period, “Trap Queen” alone logged 3.2 million official streams, marking a 99% jump from the 1.62 million recorded in the previous period. Fetty Wap, who scored several Hot 100 top 10 hits in 2015 with songs like “679” and “My Way,” is now in a strong position to add new chart entries. Following the recent surge in streams across his catalog, the rapper could soon see a return to the Hot 100.
PLUTO’s Viral Start to 2026
ATL rapper PLUTO has kicked off 2026 with another viral hit. After her 2025 collaboration with YK Niece, “Whim Whamiee,” became an early hip-hop breakout, she is now gaining massive attention from a remix of Taffy’s “Feeling on My Body.”
The song has taken over TikTok through multiple dance trends. A partnered dance launched on January 5 has earned over 1.7 million views, while a solo dance posted on January 4 has gained more than 1.6 million views. Together, all official and unofficial TikTok sounds for the track appear in over 113,800 posts, including videos from celebrity couples like Love Island USA’s Serena Page and Kordell Beckham.
This viral success has led to a major streaming boost. According to Luminate, “Feeling on My Body” saw a 174% increase in streams, jumping from 298,000 to 817,000 U.S. on-demand streams between January 2–12. With momentum still growing, PLUTO is off to an impressive start in 2026. PLUTO has clearly made an impressive start to 2026.
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