Boots shoppers are celebrating the arrival of a highly anticipated new range of beauty and skincare products from the popular designer brand, White Fox. These items, rarely found in physical UK stores, are proving to be perfect Christmas gifts, especially appealing to young shoppers who are familiar with the brand's online presence. The new collection is prominently featured as part of Boots' annual three-for-two Christmas Mix and Match gift offer, driving many consumers online to secure their purchases.

White Fox has an interesting origin story, beginning as an eBay business in 2013, founded by Australian entrepreneurs who leveraged social media to build its extensive brand recognition. The company successfully expanded its operations to the United States in 2019, followed by its entry into the UK market in 2024, establishing a dedicated UK warehouse to facilitate next-day delivery. While White Fox is primarily known for its wide array of trendy apparel, including swimwear, loungewear, dresses, activewear, and accessories, its new offering at Boots marks a significant diversification into cosmetics.

The selection available at Boots predominantly consists of cosmetic products, representing one of the first instances where the brand has been given an in-store platform, diverging from its typical online-only retail model. Shoppers can find various items from the "Volume One" range, available for in-store pickup or convenient reservation via the free click-and-collect service. This strategic move by White Fox into the health and beauty high street store signifies a new chapter for the brand.

As of September 18, a comprehensive list of White Fox products is available for purchase, making ideal stocking fillers or main gifts. These include the White Fox So Sleek Slick Set (£20), White Fox Eau de Toilette Vanilla Sugar, 50ml (£20), White Fox Perfect Balm Lip Balm Charm (£12.50), White Fox Lip Combo Set (£14.50), White Fox Blush and Glow Duo Cream Blush and Highlighter (£14.50), White Fox GRWM Brush Set (£20), White Fox The Cosmetic Pouch Set (£20), White Fox Body Cleanser Vanilla Sugar, 200ml (£8.50), White Fox Water Bottle (£25), White Fox Hydrating Mask with Hyaluronic Acid (£4.50), White Fox Beauty Sleep Satin Sleep Mask (£10), White Fox Tote Bag (£50), and the White Fox Scrub and Smooth Body Butter Set (£16.50).

Additionally, Boots' website also lists several more White Fox items as 'coming soon'. While these products can be selected by shoppers, they are currently marked as "temporarily unavailable" for online ordering. The anticipated upcoming items include the White Fox Beauty Bag (£25), White Fox Beauty Box (£24.50), White Fox Hair and Body Mist Vanilla Sugar, 100ml (£8.50), and the White Fox Everything Shower Set (£12.50), further expanding the brand's beauty offerings.

The launch has generated considerable excitement across social media platforms, particularly TikTok, where videos shared by Boots employees and enthusiastic fans have gone viral. Comments reflect the high demand and positive reception, with shoppers exclaiming, "Omg since when did they do beauty bits?! I need to go!" and "These are going straight on my wish list!" Others shared sentiments like, "Need these for myself, never mind Christmas!" and "How have I never heard of these? They look gorgeous!" Even the official White Fox Boutique account joined the conversation, with a brand spokesperson declaring the new range their "latest obsession!"