Binance Puts 1 Million XRP Up for Grabs as RLUSD Rewards Campaign Gets Four-Week Extension
Binance has extended its RLUSD airdrop campaign by four weeks, now featuring a significantly larger reward pool of 1 million XRP tokens. Eligible users must meet specific holding and trading criteria to participate, while XRP itself shows surging on-chain activity despite negative retail sentiment.
Binance has extended its rewards campaign for Ripple's RLUSD stablecoin, putting 1 million XRP into a new four-week reward pool for eligible users.
The new campaign began on August 14 and will run until September 11, extending an earlier promotion that distributed $800,000 worth of XRP to qualifying RLUSD holders.
Under the new Binance campaign, the 1 million XRP will be distributed through weekly rewards, with payouts scheduled every Friday.
But simply owning RLUSD is not enough to qualify.
Users must maintain at least 0.01 RLUSD in eligible Binance products and meet the platform's trading requirements during the relevant calculation period.
Eligible holdings include RLUSD placed in Binance Earn's Flexible Products as well as qualifying balances across Margin and Futures accounts.
Participants must also record at least $500 in average daily trading volume across Margin or Futures products to qualify for the XRP rewards.
The extension follows the completion of Binance's first RLUSD promotion, which launched on July 17 with $800,000 worth of XRP available across four weekly distributions.
That initial campaign ended on August 14, with the new 1 million XRP promotion beginning immediately afterwards. The first campaign similarly tied XRP rewards to RLUSD holdings and trading activity.
RLUSD is a US dollar-backed stablecoin issued by Ripple and designed to maintain a value of approximately $1.
Binance added RLUSD to its platform earlier this year, expanding access to the stablecoin through trading and other products.
The latest promotion appears aimed at encouraging users to hold and actively use RLUSD within Binance's ecosystem, rather than functioning as an unrestricted XRP giveaway.
That distinction is important.
The 1 million XRP headline may attract attention, but rewards are divided among eligible participants according to Binance's campaign rules. An individual user should therefore not expect anything close to one million XRP.
The promotion also comes as competition among dollar-backed stablecoins continues to intensify, with issuers and exchanges looking for ways to encourage users to move beyond simply holding stablecoins and instead use them across trading, payments and other financial products.
For Ripple, greater RLUSD activity on one of the world's largest cryptocurrency exchanges could help broaden the stablecoin's reach.
For Binance users, meanwhile, the proposition is much simpler: hold qualifying RLUSD, meet the trading requirements, and become eligible for a share of the weekly XRP pool.