For individuals with naturally poker-straight lashes, maintaining a fanned-out, curled effect after mascara application can be a persistent challenge. This often leads to a search for mascaras specifically formulated to deliver and hold a curl. A recent evaluation put three such mascaras to the test, spanning budget, mid-range, and luxury price points, to determine their effectiveness in lifting lashes and preventing smudging throughout the day.

The first product reviewed was the **17. Maximum Curl Mascara**,priced at £4 for 10ml from boots.com. As a strong proponent of affordable yet effective high-street beauty, the tester approached this budget option with high hopes. Its curved brush, similar to more expensive counterparts, effectively lifted and fanned out lashes upon initial application, creating a dramatic look.

However, for those with oily skin, the mascara proved less ideal, as lashes tended to drop after a few hours, leading to a 'panda' effect from smudging. While it might suit drier skin types, the need for frequent touch-ups made it impractical for the reviewer.

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Next up was the **e.l.f. Incredi-Curl Mascara**, available for £9 for 9.2g at boots.com. This mid-range option immediately caught attention with its bold claim of a '102 per cent improvement in curl.' While the exact measurement of such a claim remained abstract, the mascara delivered an initial fanning out of lashes, making them noticeably more prominent.

Crucially, the formula demonstrated superior staying power; lashes remained lifted and impressive after a full day of wear. An added advantage was its ability to be layered without clumping, a common pet peeve, and its gentle formulation meant no flaking or irritation for sensitive eyes. The availability in both black and brown shades further added to its appeal, making it a strong contender for daily use.

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Finally, the **Charlotte Tilbury Exaggereyes Volume Mascara**, priced at £28 for 10ml from cultbeauty.co.uk, represented the luxury segment. Despite being a fan of the Charlotte Tilbury brand generally, the reviewer noted this was the first mascara from the line that truly impressed. Previous Tilbury mascaras had often smudged, but this iteration thankfully avoided that issue. The curved brush played a significant role in visibly shaping the lashes, and its 'no-budge' formula successfully maintained the lift for extended periods. Described as a dramatic mascara, it was deemed particularly suitable for nights out, quickly becoming a new staple for special occasions.