AsiaStrategy's Bold Bitcoin Accumulation Sparks Market Buzz

AsiaStrategy (Nasdaq: SORA), a prominent Hong Kong-based institutional digital asset firm, has forged a significant partnership with Anchorage Digital, recognized as the first federally chartered crypto bank in the United States. This collaboration positions Anchorage Digital as AsiaStrategy’s primary custodian and settlement infrastructure provider. The alliance marks a pivotal advancement in AsiaStrategy’s comprehensive cross-border Bitcoin treasury strategy, specifically targeting the crucial US–Asia corridor. Concurrently with the partnership announcement, AsiaStrategy revealed its acquisition of 30 bitcoin on September 30, a transaction facilitated through the new infrastructure, according to a press release.
Luke Liu, Chief Investment Officer of AsiaStrategy, underscored the strategic value of this partnership, stating, “Working with Anchorage Digital enables AsiaStrategy to further advance our Bitcoin treasury strategy across the region, backing our ongoing expansion and ensuring we have the custody infrastructure to scale securely.” This move reflects a broader strategic shift for the company. Founded in 2001, AsiaStrategy initially built its reputation in the trading and distribution of luxury watches. However, in May 2025, the firm underwent a significant rebranding, pivoting its entire focus exclusively towards digital assets and blockchain innovation. This reorientation firmly establishes AsiaStrategy as a pioneering institutional player in bitcoin treasury management throughout the Asian region.
Liu further emphasized the importance of the rebranding and the subsequent actions: “Following our rebranding to focus on the digital asset innovation era, we purchased 30 BTC through the Anchorage Digital platform, reinforcing our aggressive push to lead Bitcoin treasury strategy in Asia.” Anchorage Digital offers a robust and comprehensive suite of services tailored for institutional clients, encompassing trading, staking, custody, governance, settlement, and stablecoin issuance. This extensive offering provides AsiaStrategy with access to a highly secure and compliant infrastructure, vital for its complex cross-border bitcoin operations and ensuring efficient custody and settlement processes between the United States and Asian markets.
Looking ahead, AsiaStrategy has indicated that its strategic roadmap includes further bitcoin acquisitions, reinforcing its commitment to establishing a substantial institutional footprint within the evolving cryptocurrency ecosystem in the region. This strategic direction aligns with broader movements in the Asian digital asset landscape; for instance, earlier this month, Sora Ventures launched "Asia’s first Bitcoin treasury fund," backed by $200 million from regional partners, with an ambitious target to acquire $1 billion in bitcoin over the subsequent six months. Such initiatives collectively highlight the accelerating institutional interest and investment in Bitcoin as a treasury asset across Asia.
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