US-based big-tech giant Apple's India sales have reached a record level of nearly $9 billion for the financial year ended 2024-25. This significant achievement, reported by Bloomberg on Friday, September 5, 2025, is primarily attributed to the rising consumer demand for the company's flagship product, the iPhone, within the Indian market. The news agency's report also highlighted that this surge in sales coincides with Apple's strategic plan to significantly expand its retail footprint and manufacturing operations across the nation. The company, however, has not officially responded to the agency's inquiries regarding these developments.

Apple's revenue from the Indian market witnessed a substantial 13% jump to its current levels, compared to approximately $8 billion in the previous financial year. This growth, confirmed by sources aware of the development, underscores the increasing market penetration and consumer acceptance of Apple products in India. While iPhone sales were the major contributor to this rise, increased demand for MacBooks in the domestic market also played a crucial role in boosting the company's India revenues.

This performance is particularly notable given the overall global mobile device market, which is currently experiencing flat sales worldwide. Although India represents a relatively small market within Apple's vast global business model, the company views it as a region with immense potential, investing significantly to position it as a key market in the upcoming years. This strategy contrasts with Apple's recent performance in China, where revenues saw a 4.4% increase in the April-June quarter of 2025, marking the company's first rise in two years amidst fierce competition from local rivals like Xiaomi Corp.

Apple is actively executing its plan to expand its retail operations in India. According to the Bloomberg report, the firm recently opened two new official outlets in Bengaluru and Pune. Furthermore, there are plans to open an additional official Apple store in Noida, part of the Delhi NCR region, and another in Mumbai by early next year. This expansion follows previous strategic moves, including the launch of Apple's official online store in India in 2020. Recognizing the significant potential in the Indian market, the company subsequently opened its first two official Apple stores in Mumbai's BKC and Delhi's Saket Select City Mall in 2023, after deciding to reshuffle its management and consolidate its India sales operations into its broader business strategy.

The rising income among India's middle class has led to the iPhone being perceived as a status symbol, a trend observed by research agency Counterpoint Research. Despite intense competition from other brands, the iPhone has captured a 7% share of the nation's smartphone market. The cost of iPhones in India has historically been higher due to elevated taxes; for instance, the base iPhone 16 model sells for ₹79,900 ($906.39) compared to its $799 price tag in the United States. To counteract this, Apple has strategically leveraged various offers, including student discounts, trade-in programs for older devices, and partnerships with banks for credit card rebates, to stimulate sales.

In a significant move to diversify its global supply chain and reduce dependence on Chinese manufacturing, Apple is also expanding its iPhone production in India. The technology giant is establishing five new factories in the nation, including several recently launched facilities, underscoring its long-term commitment to the Indian market not just as a consumer base but also as a vital production hub.