Nana Poku Ashis is a talent manager and entertainment pundit

Talent manager and entertainment pundit Nana Poku Ashis has raised concerns about the mounting pressure placed on fashion designers to create extravagant looks for celebrities appearing on red carpets.

His comments follow the recently concluded 2025 Telecel Ghana Music Awards (TGMAs), where many celebrities were seen dressed in lavish designs aimed at making bold fashion statements.

Speaking during GhanaWeb's 2025 TGMAs X Space review, Ashis noted that the intense spotlight on red carpet appearances has created unrealistic expectations for designers.

He said, “We put a lot of pressure on our creators, especially the designers, to only do what is not needed. It’s okay to have a glam event, it’s okay to want to look like a goddess or a god, but I think most of our people are overdoing it, and sometimes, it becomes a disgrace.”

He added that while creativity and bold fashion have become staples of red-carpet culture, the constant desire to create a wow-factor or go viral can take a toll on designers.

“It feels like sometimes these outfits, these, should I say, outrageous outfits in your words, are somewhat overshadowing the event. That’s not what the red carpet is all about. The red carpet is supposed to project some of our designers, or most of our designers, or all of our designers,” he emphasised.

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