Victoria Beckham, a prominent figure since the late 1990s, continues to be remarkably active in the 2020s. Her fashion label, Victoria Beckham Holdings Ltd., demonstrated significant progress in 2023, achieving over 50% revenue growth and substantially narrowing its operating losses before tax to £2.9 million (approximately $3.6 million). This performance signals a promising trajectory towards profitability, a notable achievement for an independent luxury fashion house. Alongside her fashion endeavors, Beckham successfully introduced a fragrance line two years ago and garnered acclaim for her appearances in the Netflix documentary series about her husband, David Beckham, which showcased a more relatable side of the couple.

The current year remains equally eventful for Beckham. She presented her resort collection in person for the first time, opting for a glamorous trunk show at Centurion New York instead of a digital reveal, allowing American Express Centurion members early access. Furthermore, Beckham is set to be the focus of her own Netflix docuseries in the fall, which will delve into her day-to-day responsibilities as the creative director of her fashion and beauty brands. “It’s hard work and determination that has built the brand into what it is now, and why I’m so proud as an independent brand to be able to say I’m profitable,” Beckham stated, although official confirmation of profitability for 2024 is still pending finalization of figures.

The brand's journey has been supported by millions in cash injections from its owners, including Victoria and David Beckham, Simon Fuller’s XIX Management, and private equity firm NEO Investment Partners. This strategy appears effective, as the company has reported double-digit revenue growth for three consecutive years. A pivotal change that contributed to shrinking losses involved lowering the brand's price point and merging two previous labels into a single, unified brand. Beckham explained this was a deliberate challenge to create collections that offered affordable luxury without compromising on considered design, quality fabrics, and perfect execution.

Beckham's decision to showcase her latest collection in New York was influenced by a conversation with Anna Wintour and an invitation from American Express. New York holds a special place in her brand's history, as it was where she debuted her very first collection in 2008. Despite her extensive experience, Beckham confessed to feeling the same level of nervousness before shows now as she did then, attributing it to her profound dedication as a “product person” who is deeply involved in the creative process for clothes, makeup, and fragrances, always insisting on the highest standards.

Her design ethos centers on creating functional and wearable clothing, with a belief that fashion should be grounded in reality. She finds humor in overtly impractical attire, emphasizing that while dreaming is part of fashion, clothes must ultimately be wearable. The midi dress with a ruched waist, Beckham noted, remains the brand’s best-selling item, underscoring this blend of style and practicality.

The upcoming Netflix docuseries, which her husband persuaded her to undertake, will offer an intimate look at her role as founder and creative director. Beckham feels that now, after nearly two decades in the fashion industry, she is confident enough to openly discuss her past, including her time with the Spice Girls and subsequent challenges, without fearing damage to her brand. She promises an unembellished portrayal, complete with moments of vulnerability and tears, and mentioned that her family, including David and their children, have been filmed as they are integral to her life.

Beyond her professional life, Victoria Beckham is a collector of Patek Philippe watches and, along with her husband, contemporary art. This passion for art often influences her fashion designs; for instance, a recent collection’s color palette was inspired by a Francis Bacon piece, and a red flower print drew inspiration from Gary Hume artworks they own. She also confirmed that she drives a Ferrari Roma, a detail clarified with the help of her hairstylist, Ken Paves, during the interview.

Beckham expressed a fondness for in-person shopping, often visiting stores in workout attire and a baseball cap to experience brands physically. She particularly focuses on customer service, taking lessons back to her own London store. She highlighted the crucial role of security guards in creating a welcoming atmosphere, which is central to her brand's DNA. Having experienced intimidating retail environments in her youth, she is committed to ensuring her stores are inviting to everyone, whether they come to shop, admire the architecture, or view collaborations and art.

Looking to the future, Beckham is open to the possibility of eventually selling her company to a luxury group, though her current focus is on global retail expansion. She expressed a strong desire to open a store in New York, with hopes of this materializing in the next year, signifying her ambitious vision for the continued growth of the Victoria Beckham brand.