Winter presents unique challenges for skin health, and according to skincare expert Joseph Cann, co-founder of Branded Makeup, several common errors can exacerbate these issues, accelerating the visible signs of aging. While many tend to neglect their skincare routine after summer, autumn and winter are precisely when the skin requires the most attention. The combination of cold outdoor winds, dry indoor heating, and reduced sunlight collectively places significant stress on the complexion. Cann emphasizes that "colder weather puts your skin under more pressure than most people realise," and often, it's the seemingly innocuous daily habits that inflict the most damage.

One critical mistake is neglecting the application of SPF, even when the sun appears less potent. Cann explains that "UV rays don’t pack up when the temperature drops," with up to 80% of these rays still capable of reaching the skin through clouds. This consistent, invisible exposure contributes daily to long-term damage, manifesting as wrinkles and dark spots years later.

Another prevalent error is indulging in scalding hot showers to combat the winter chill. While comforting, hot water is detrimental to the skin, as it strips away essential natural oils necessary for maintaining health. Prolonged exposure to hot water can lead to increased dryness, irritation, and a compromised skin barrier. To mitigate this, Cann advises maintaining the water at a warm, rather than scorching, temperature and reducing shower duration. For those seeking a spa-like experience without harming their skin, adding a little oil to a bath can provide indulgence while preserving the skin's barrier.

Over-exfoliation is another pitfall, particularly tempting when flaking skin is present. However, this aggressive approach can cause more harm than good by removing too much of the skin's protective layer. As Cann points out, "That leaves skin red, sensitive, and more likely to age faster." Instead, a gentle approach with a mild exfoliant, such as lactic acid, once a week is recommended. This not only smooths the skin but also allows moisturizers to penetrate and work more effectively on a healthy, calm surface.

Furthermore, many fail to adapt their moisturizers for the season. Light summer lotions are insufficient when indoor heating is at full blast and the air is cold and dry. Cann stresses the need for a heavier, more protective moisturizer. He suggests looking for products containing ceramides and hyaluronic acid, as these ingredients "don’t just coat the surface, they strengthen the barrier and trap water in," providing superior hydration and protection during colder months.

Finally, using alcohol-heavy skincare products, often found in toners and cleansers, is a significant contributor to premature skin aging. While they may create an illusion of cleanliness, these products aggressively strip the skin of its natural moisture. Cann warns that "your oil glands overreact, breakouts follow, and collagen starts breaking down – so lines appear earlier." The "fresh" sting associated with such products is a clear indicator of their harshness. He advises checking ingredient lists and avoiding products where alcohol is among the first five ingredients, recommending a swap to gentler, more hydrating alternatives to preserve skin health and integrity.