have today unveiled the launch of , their freshly reimagined catalogue division.

The launch of Universal Music Connect sees sees the division leading both the global and domestic catalogue strategy for UMA and its artists – which include some of the most well-known and respected names in Australian music.

The vision behind the newly-launched Universal Music Connect is outlined as ‘Tuned to Culture.’ Aiming to go beyond the typical structure of catalogue management, it seeks to help build new audiences while additionally growing the musical legacies of these iconic names.

Meanwhile, the Label Services team of Universal Music Connect will continue to offer bespoke label support for established artists, while continuing them to help grow their brand and fanbase as they continue to release new music.

The reimagined division is lead by General Manager of Catalogue, and General Manager – Marketing, , who both bring years of experience to the table, along with renewed focuses on strategic marketing, technologies, and collaborative partnerships.

“The announcement of Universal Music Connect is a sign of Universal Music Australia’s dedication and commitment to shaping culture through the power of artistry,” said Universal Music Australia & New Zealand President and CEO in a statement.

“To have a strategic division truly focused on bridging generations through the celebration of music’s past, while cementing its place in present cultural conversations and moments, UMC is unlocking endless possibilities for the future.

“ANZ has world-class musical talent consisting of artists with incredible creativity, artistry, and individuality,” Warner added. “I’m excited for our team at UMC to continue driving the amplification of our Australian catalogue globally and deliver for our artists and labels.”  

“We’re proud to serve as ambassadors for UMG and UMA’s iconic roster of artists and recordings in Australia,” continued Dennis. “Our mission is to amplify our artists’ catalogues and create new opportunities to build meaningful connections with fans through great music.”

“We live in an exciting time where a hit song can come from anywhere, at any moment,” added Haakma. “With artist and catalogue discoverability at an all-time high, UMC is privileged to represent some of the most timeless artists, their stories and musical legacies, and we look forward to bringing these to both new and existing audiences.

“Beyond preserving iconic music, UMC is focused on amplifying the relevance of timeless songs and finding their place in present culture.”