The highly anticipated Billboard House and The Stage events at SXSW 2026 drew a stellar lineup of stars to Austin, Texas, from March 13-17. The weekend was packed with in-depth conversations, live performances, and significant debuts, bringing together prominent figures from the music and technology sectors.

Friday, March 13, at Billboard House, featured insightful discussions across various domains. Houston native Don Toliver, celebrating the immense success of his album "Octane," opened up about his relationship with Travis Scott and revealed that he is already deep into creating his next album. The All-American Rejects' Tyson Ritter and Nick Wheeler joined the conversation, reflecting on their band's resurgence, the intricacies of touring finances, and their popular viral backyard shows. Entrepreneur and "Shark Tank" investor Mark Cuban provided a futuristic perspective, delving into the transformative impact of artificial intelligence and predicting how betting markets are poised to infiltrate the music industry. The day culminated with Don Toliver taking to The Stage at the Moody Amphitheater, where he delivered a fiery, sold-out set as part of his "Octane Tour," electrifying the audience and closing out Friday night.

Saturday, March 14, was dominated by Junior H, who first engaged in a compelling conversation with Billboard's Leila Cobo. Hours later, he brought the vibrant $ad Boyz movement to The Stage, captivating his fans. This day also marked a significant debut for Billboard itself, as it unveiled the first episode of its "Like Minded" series. The inaugural episode featured Corinne Bailey Rae and Ravyn Lenae, who candidly discussed their experiences tackling mental health challenges amidst their breakthrough successes in the music industry.

The final day, Sunday, March 15, continued with a diverse range of engaging content. Noah Kahan spoke about his recently released documentary, offering insights into his artistic journey. Mau P detailed his rapid ascent within the dance music scene, sharing his unique path to prominence. Additionally, superproducer Edgar Barrera and acclaimed filmmaker Jonás Cuarón held a discussion centered on all things "Campeón Gabacho." Unfortunately, inclement weather necessitated a change of venue for Mau P's highly anticipated headlining set at The Stage, which was subsequently relocated to The Concourse Project and transformed into a free show for attendees, ensuring fans could still experience his performance.