Egypt-based SaaS platform FitXpert has secured a significant seven-figure investment from Foras Investment, made under the 0107 Invest initiative. This funding reflects a growing trend among investors to increase their exposure to vertical software businesses, particularly those serving the rapidly expanding healthcare and wellness sectors.

Founded in 2023 by Salah Selim and Mostafa Mahmoud, FitXpert offers a comprehensive, end-to-end software platform specifically designed for fitness trainers, nutrition centers, and clinics. This innovative system aims to streamline various operational aspects, including client management, program design, progress tracking, and follow-ups, all through a unified digital interface. By providing such a solution, FitXpert directly addresses the prevalent issue of manual and fragmented workflows within these industries across the region.

FitXpert positions itself not merely as a point solution, but as core infrastructure crucial for standardizing operations in a sector that, across the Middle East, often remains largely informal. The company's clientele spans both independent trainers and larger, more organized fitness and nutrition businesses, highlighting its versatile applicability and broad market reach.

The newly acquired capital is earmarked for several strategic initiatives. These include enhancing FitXpert’s existing technology stack, strengthening its operational capabilities, and supporting an ambitious regional expansion plan. The company intends to scale its presence across various Arab markets, with a particular focus on establishing institutional partnerships and further expanding its product capabilities to meet diverse market needs. Foras Investment, for its part, affirmed that this deal aligns perfectly with its investment thesis, which targets technology-enabled businesses possessing scalable models and clear, practical operational use cases.

This investment also underscores a broader shift in the investment landscape across the Middle East. There is a rising investor interest in vertical SaaS platforms, especially given the uneven adoption of software outside traditional core enterprise sectors. Many fitness, nutrition, and wellness businesses in the region continue to rely on manual processes, despite increasing demand for their services and a growing push towards professionalization.

Vertical SaaS companies, such as FitXpert, are uniquely positioned to address specific operational needs. They can achieve steady growth without directly competing with horizontal software providers. By deeply integrating into daily operations through features like workflow management, data analytics, and client management, these platforms foster improved client retention and enhance pricing power for their users. Egypt has emerged as a crucial testing ground for such models, benefiting from its large base of service providers and increasing digital adoption. Local success in Egypt is seen as a stepping stone for expansion into more formalized Gulf markets, where spending on fitness and wellness is considerably higher.

The seven-figure strategic investment at this stage signals a transition from initial experimentation to focused execution. Investors are now backing teams that have demonstrated clear product-market fit and possess robust infrastructure depth, rather than merely chasing rapid user growth. As demand for data-driven health and lifestyle services continues to escalate, vertical SaaS platforms like FitXpert are poised to play a central and transformative role in shaping how these businesses operate throughout the region, targeting sustained growth through 2026.