Monday, May 19, 2025

Sarawak’s business events industry is preparing for a dynamic and impactful comeback at IMEX Frankfurt 2025, scheduled from May twentieth to twenty-second. This highly anticipated global trade show will once again spotlight Sarawak as a premier destination for business events, reinforcing its reputation for delivering meaningful economic, social, and environmental contributions through carefully curated gatherings.

The overarching theme for IMEX Frankfurt 2025 is , emphasizing the urgent need for the global events community to come together in tackling critical challenges that affect economies, societies, and the environment worldwide. Business Events Sarawak (BESarawak) fully embraces this theme, presenting a comprehensive pavilion that embodies the state’s dedication to promoting sustainable, transformative outcomes from business events.

, “IMEX Frankfurt is a cornerstone event for Sarawak to showcase our unique strengths as a business events destination. This year, we are doubling down on our commitment to legacy, sustainability, and innovation—values that align seamlessly with the global theme of ‘Impact.’ 

“Sarawak’s Post COVID-19 Development Strategy 2030 (PCDS 2030) will take centre stage, demonstrating how business events can drive transformative change for our communities and economy.”

 explains: “With the Sarawak Pavilion, we aim to inspire and attract international corporate meetings and incentives markets, while reinforcing our position as a leader in legacy-driven business events. IMEX Frankfurt is the perfect stage to amplify Sarawak’s voice and contributions to the global business events community as well as legacy impact.”

One of the pavilion’s standout features is the introduction of the , a groundbreaking innovation developed in collaboration with Universiti Malaysia Sarawak (UNIMAS). This sophisticated tool is designed to empower event planners by providing a precise method to measure, analyze, and report the long-term impact of business events on local communities. AI.LEGACY goes beyond traditional metrics by focusing on sustainable benefits, ensuring that events leave a positive and lasting legacy on Sarawak’s social and economic fabric. This system exemplifies how technology can be harnessed to elevate the effectiveness and accountability of business events globally.

In addition to AI.LEGACY, BESarawak is unveiling , a dynamic platform dedicated to nurturing the legacy potential of business events. Legacy360 serves as a collaborative forum that brings together government officials, industry leaders, community representatives, and other stakeholders. Through this platform, participants engage in meaningful dialogues to devise strategic approaches aimed at maximizing the economic, social, and environmental impacts of business gatherings. By facilitating these critical conversations, Legacy360 fosters a culture of responsibility and innovation, positioning Sarawak as a leader in legacy-driven business events.

Highlighting the importance of recognition in motivating positive change, BESarawak also proudly presents the . These awards honor individuals and organizations that have made significant contributions to advancing Sarawak’s business events sector. BILA celebrates those who have demonstrated exceptional leadership in generating knowledge, driving economic development, and uplifting communities through their active participation in the business events industry. By spotlighting these trailblazers, BESarawak encourages a continuous cycle of excellence and impact within the region.

IMEX Frankfurt 2025 serves as a pivotal platform for BESarawak to highlight Sarawak’s unique blend of cultural richness and forward-looking business vision. While the state continues to evolve technologically and economically, it remains deeply rooted in its vibrant cultural identity, which adds a distinctive charm and authenticity to its business events. This cultural grounding enhances Sarawak’s appeal as a destination that offers not only world-class facilities but also meaningful experiences that resonate on a human level.

IMEX Frankfurt is one of the world’s largest and most influential business events trade shows, drawing over three thousand one hundred exhibitors from one hundred fifty countries and attracting more than four thousand two hundred key decision-makers from around the globe. Hosted at Messe Frankfurt, a state-of-the-art venue renowned for its connectivity and scale, the event facilitates extensive networking, knowledge exchange, and business opportunities.

Last year’s edition of IMEX Frankfurt was a resounding success, with over sixty-three thousand meetings conducted and more than four thousand two hundred buyers actively engaged. This underscores the event’s critical role as a catalyst for business growth and international collaboration within the industry. BESarawak’s active participation in IMEX Frankfurt 2025 thus positions Sarawak at the heart of this vibrant global marketplace, ready to showcase its strengths and seize new opportunities.

Sarawak’s return to IMEX Frankfurt in 2025 is more than a mere exhibition; it is a declaration of its strategic commitment to harness the power of business events as drivers of sustainable growth. By integrating cutting-edge technology, fostering collaborative platforms, and honoring impactful leadership, BESarawak is setting a new benchmark for how regions can leverage business events to generate enduring benefits.

The initiatives showcased at the Sarawak Pavilion reflect a holistic approach that balances economic advancement with social responsibility and environmental stewardship. This approach aligns perfectly with the IMEX theme of Impact and signals Sarawak’s readiness to contribute meaningfully to the global dialogue on sustainable development through the lens of business events.

IMEX Frankfurt 2025 represents a defining moment for Sarawak’s business events industry, as it steps forward to reaffirm its position on the world stage. With innovative tools like AI.LEGACY, platforms such as Legacy360, and recognition programs like the Borneo Inspires Legacy Awards, Sarawak is not only showcasing its capabilities but also inspiring a new era of impactful, legacy-driven business events. This return promises to elevate Sarawak’s profile as a top-tier destination, ready to meet the evolving needs of global business travelers and event planners who value sustainability, culture, and innovation.