Samsung Unleashes AI Power: ChatGPT Enterprise and Codex Access Unlocked

Samsung Electronics is significantly expanding its internal use of artificial intelligence (AI) tools by granting employees wider access to ChatGPT Enterprise and Codex. This deployment covers all Samsung Electronics employees in Korea and all Device eXperience (DX) division staff worldwide, encompassing smartphones, consumer electronics, and home appliances. Samsung intends to integrate these AI tools across various business functions, including software development, marketing, product development, and manufacturing, to support tasks such as information search, document drafting, idea generation, data interpretation, and code-related work.

This widespread rollout marks a pivotal shift for Samsung, which had previously restricted employee access to generative AI tools three years ago due to data-security concerns. In 2023, the company limited the use of ChatGPT and similar platforms following incidents where sensitive internal information was reportedly uploaded to external AI services. The current deployment leverages ChatGPT Enterprise, an OpenAI offering designed with enhanced controls for data protection, user access, and comprehensive security management, allowing organizations to integrate AI tools while adhering to their internal security requirements.

Beyond general knowledge-based tasks, OpenAI's Codex tool is specifically being utilized for a range of software-related activities, including writing, reviewing, and debugging code. Codex also plays a role in developing internal tools, websites, software prototypes, and automating workflows. Notably, the tool extends its support to non-technical teams, assisting them in their daily work by facilitating the creation of internal tools and automated processes. OpenAI reports that Codex now boasts over five million weekly users across diverse technical and non-technical workflows, with weekly active users in Korea experiencing a nearly 800% growth since February 1, 2026, according to Harrison Kim, general manager of OpenAI Korea, who also noted this as one of OpenAI's largest enterprise deployments.

Samsung's collaboration with OpenAI extends beyond internal tool adoption. In October 2025, Samsung announced its strategic partnership with OpenAI as a memory provider for the Stargate AI infrastructure initiative, projecting a substantial demand of up to 900,000 DRAM wafers per month. Furthermore, Samsung SDS has explored partnerships with OpenAI for jointly developing AI data centers and delivering enterprise AI services, including consulting, deployment, and management for businesses integrating OpenAI models. Samsung SDS has also secured a reseller partnership to offer OpenAI services in Korea, supporting Korean companies in adopting ChatGPT Enterprise and other OpenAI solutions. Reports from Reuters indicate that Samsung Electronics and SK Hynix have signed letters of intent to supply memory chips for OpenAI’s Stargate project, with these South Korean chipmakers collectively commanding significant global market shares in DRAM (around 70%) and high-bandwidth memory (nearly 80%), crucial for fast data movement in AI systems.

The broader adoption of enterprise AI is showing tangible benefits, as highlighted by Deloitte’s 2026 State of AI in the Enterprise report, which found that 66% of organizations reported productivity or efficiency gains, and 53% noted improved insights and decision-making. While a Bpifrance survey reported by Reuters indicated that 77% of French mid-sized companies use generative AI, only 17% of those reported time savings. Nevertheless, Samsung has clearly identified numerous use cases across document work, information analysis, coding, product development, marketing, and manufacturing, underpinning its company-wide agreement to provide employees with access to ChatGPT Enterprise and Codex for these tasks.

OpenAI is also expanding its presence through other partnerships in Korea. Seoul National University recently began offering ChatGPT Edu to its 47,000 students, faculty, and staff. OpenAI has collaborated with Kakao to integrate ChatGPT responses into KakaoTalk group chats. A growing list of Korean organizations, including LG Electronics, LG Uplus, LG CNS, GS E&C, Samsung SDS, TVING, Krafton, Toss, MUSINSA, Korea Zinc, Nexen Tire, and HanaTour, are already utilizing ChatGPT Enterprise, OpenAI APIs, or Codex.