Samsung Electronics Co., Ltd. has officially unveiled its latest flagship smartphones, the Galaxy S25 Ultra, Galaxy S25+, and Galaxy S25, heralded as true AI companions that introduce a new paradigm of natural and context-aware mobile experiences. These devices mark Samsung’s initial stride in redefining user interaction with their phones and the world through innovative multimodal AI agents.

At the core of the Galaxy S25 series is a custom-engineered Snapdragon 8 Elite Mobile Platform for Galaxy chipset. This bespoke processor significantly boosts on-device processing power, essential for the advanced Galaxy AI features, and enhances camera capabilities with Galaxy’s next-generation ProVisual Engine, offering superior range and control.

Running on One UI 7, the Galaxy S25 series distinguishes itself by understanding user context, needs, and preferences, delivering personalized AI experiences with robust privacy assurances. This launch signifies a collaborative vision with Google to integrate AI deeply within the Android ecosystem, fostering innovation among global developers and partners.

The multimodal AI agents within the Galaxy S25 series enable the phones to interpret text, speech, images, and videos, facilitating remarkably natural interactions. Enhancements to Google’s Circle to Search now provide more helpful, faster, and context-aware searching directly from the phone screen. Users can instantly recognize phone numbers, emails, and URLs, allowing for single-tap actions like calling or visiting a website. The series also supports actionable searches with context-aware suggestions for subsequent steps and allows for frictionless switching between applications for quick follow-up actions.

Breaking ground in natural language understanding, the Galaxy S25 series simplifies everyday tasks. Users can intuitively search for specific photos in Samsung Gallery or adjust display font sizes in Settings using simple voice commands. Personalization in the AI era is intrinsically linked with privacy, and on the Galaxy S25, the Personal Data Engine securely analyzes user data on-device to offer highly tailored experiences reflecting individual preferences and usage patterns. Features like natural language photo searches in the Gallery and proactive suggestions via Now Brief, accessible from the Now Bar on the lock screen, exemplify this. All personalized data is safeguarded by Knox Vault, ensuring a powerful yet protected AI experience exclusive to Galaxy.

Dubbed Galaxy’s Most Powerful Performance Ever, the Snapdragon 8 Elite for Galaxy delivers a substantial performance uplift compared to its predecessor: a 40% increase in NPU, 37% in CPU, and 30% in GPU. This formidable power empowers the Galaxy S25 series to execute more AI experiences on-device, including previously cloud-based AI tasks such as Generative Edit, without compromise.

For photography and videography, 10-bit HDR recording is now a default feature, providing four times richer color expression compared to 8-bit, allowing the Galaxy S25 to capture intricate details in various lighting conditions. Low-light videos are clearer than ever, with the powerful processor analyzing movement and time to reduce noise effectively. This precision allows for better detection of both moving and static objects, ensuring sharper and cleaner footage. The series also introduces advanced editing tools, previously confined to specialized software, making professional-grade photo and video editing accessible to all. A notable innovation is Audio Eraser, which simplifies the removal of unwanted noise in videos by isolating and controlling categories of sounds like voices, music, wind, nature, crowd, and general noise.

Embracing a more circular approach, the Galaxy S25 series maintains Galaxy’s ‘Essential Design’ philosophy, focusing on ‘Simple, Impactful and Emotive’ elements. The Galaxy S25 Ultra refines this ethos, becoming the slimmest, lightest, and most durable Galaxy S series device to date, featuring a rounded edge for a comfortable grip that complements its aesthetic identity. The S25 Ultra incorporates durable titanium and the groundbreaking Corning Gorilla Armor 2, a material more durable than traditional glass. It combines Corning’s glass ceramic with a proprietary anti-reflective surface treatment, offering advanced drop protection, superior scratch resistance, and reduced reflections.

Ensuring reliable and optimized performance over an extended period, the Galaxy S25 series promises seven generations of OS upgrades and seven years of security updates. For added peace of mind, Samsung Care+ offers comprehensive coverage for accidental damage, repairs, and replacements. The Galaxy S25 series is now available for order, with the Galaxy S25 Ultra offered in Titanium Silverblue, Titanium Black, Titanium Whitesilver, and Titanium Gray. The Galaxy S25 and Galaxy S25+ are available in Navy, Silver Shadow, Icyblue, and Mint.