Cazcabel, the acclaimed premium tequila brand originating from Jalisco, Mexico, has officially announced its grand launch in Nigeria, marking a significant step in its expansion across West Africa. This exciting venture is further amplified by the partnership with Nigerian Afrobeats sensation Ruger, who has been named the brand's official ambassador.

The collaboration kicks off with the immersive "True To My Vybe" campaign, an interactive digital experience designed to celebrate individuality and authenticity among Nigerians. This campaign perfectly embodies Cazcabel's core attributes: Bold, Refined, Authentic, and Chill, inviting consumers to explore and discover their unique 'vybe' via cazcabelng.com. Participants are encouraged to share their experiences on social media using #TrueToMyVybe for a chance to win exclusive prizes that commend their distinctive style.

Ruger, known for his chart-topping hits such as “Bounce,” “Girlfriend,” and “Asiwaju,” brings a vibrant and independent energy that deeply resonates with Cazcabel's brand identity. His robust fanbase aligns seamlessly with Cazcabel's target demographic: young, upwardly mobile Nigerians who value quality and are confident in standing out. Ruger’s inspirational journey from the streets of Lagos to the international music scene mirrors the aspirational narrative that Cazcabel aims to convey – one of boldness, ambition, and unwavering confidence. This partnership feels like a natural alignment, as both Ruger and Cazcabel have built their reputations on a foundation of authenticity and staying true to their essence.

Cazcabel offers a diverse lineup of six distinct tequilas: Blanco, Reposado, Añejo, Coffee, Honey, and Coconut. This variety is designed to reflect the multifaceted ways Nigerians express themselves. Each bottle stands as a testament to meticulous craftsmanship, rich tradition, and a bold character, inviting every individual to find their perfect match within the collection.

Beyond a typical brand ambassadorship, this alliance is a genuine celebration of authenticity, with the "True To My Vybe" campaign actively encouraging everyone to embrace their true selves, live boldly, and unapologetically. Cazcabel’s premium tequilas are now available at select upscale retailers, bars, and restaurants in key Nigerian cities including Lagos, Abuja, and Port Harcourt. The brand plans to extend its presence to more regions across Nigeria throughout 2026.

Hailing from the highlands of Jalisco, Mexico, Cazcabel embodies a bold character and genuine spirit. Crafted with utmost care from field to glass, it is made from 100% Blue Weber Agave, ensuring no additives, and is double distilled for exceptional purity. This meticulous process honors traditional tequila-making while appealing to today’s adventurous and discerning drinkers. Named after the rattlesnake, "el símbolo de fuerza" (the symbol of strength), Cazcabel's range – Blanco, Reposado, Añejo, Coffee, Honey, and Coconut – is each expertly crafted to deliver flavors that command attention. Award-winning and globally cherished, Cazcabel is now poised to bring its unmistakable energy to the African continent. For more information and to join the conversation, visit www.cazcabelng.com and follow @CazcabelNG on all social media platforms.