Radisson Hotel Group has partnered with the Society for Incentive Travel Excellence (SITE) to introduce “Extra Mile Incentive Travel by Radisson Hotels”, a new incentive travel offer helping to further enhance the guest experience.

Extra Mile Incentive Travel by Radisson Hotels is a program designed to deliver curated, authentic, and immersive travel experiences that reward teams and clients. Endorsed by the Society for Incentive Travel Excellence (SITE), this initiative is set to redefine corporate reward experiences.

The program offers access to nearly 200 properties across Europe, the Middle East, Africa, and Asia Pacific.

These hotels have local teams who curate among others off-menu dining experiences that are original and authentic, with group dining being named the most appreciated activity in an incentive travel program (51%) in the 2024 Incentive Travel Index survey. Additionally, the Extra Mile Incentive Travel venues offer access to event spaces from small intimate gatherings to Gala dinners, with options to secure exclusive use of a venue, personalised to a client’s needs.

Commenting on the new offering, Angela Graun, VP Sales Operations & Meetings & Events Global, said, “Incentive travel plays a critical role in driving organisational success by recognising and rewarding excellence. Extra Mile Incentive Travel by Radisson Hotels combines the Group’s extensive expertise in hospitality with SITE’s industry-leading standards to offer bespoke experiences that not only motivate and inspire but also create lasting memories that strengthen relationships and elevate business outcomes.”

According to the 2024 Incentive Travel Index survey, incentive travel is becoming an expected part of compensation, with 55% of senior leadership viewing incentive travel as an essential strategic differentiator or source of competitive advantage. Additionally, 68% of respondents indicated that travel is becoming more valued as a reward than previous generations and 58% of respondents said they see incentive travel playing a more distinct role in motivation and culture building.

The travel experiences offered in the Extra Mile Incentive Travel program  aim to enhance corporate culture building and strengthen business relationships.  And as part of Radisson Hotel Group’s commitment to sustainability, all participating hotels adhere to the Hotel Sustainability Basics, an initiative launched together with the World Travel and Tourism Council (WTTC), which drives verified responsible and sustainable travel globally.

Radisson Hotel Group, as a part of initiative, is also set to produce nine individual eBooks (one published every two months) in collaboration with SITE. The first eBook to be published is dedicated to Adventure & Wellness where RHG will showcase destinations and properties with adventure, wellness, and nature-based experiences.