(PDF link) to understand how people view AI in daily life and AI-created content.

Here’s what businesses and marketers need to know.

6. Knowledge Assessment

• The average score on a true/false quiz was 3.3 out of 8.
• Those with higher education tend to perform better.

As a marketer, here are three things to know about the public perception of AI:

In short, to engage your audience, combine the efficiencies of AI with human-centered messaging.

Survey Overview

NAIOM surveyed 4,767 U.S. adults from October 25 to November 8, 2024. The survey represents the U.S. population based on gender, age, race, ethnicity, and region. More details can be found at www.naiom.net.

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