The quest for the perfect Christmas present often leads to a classic choice: a comfortable pair of pyjamas. This festive season, a particular set of PJs from Primark has sparked a shopping frenzy, causing them to sell out within hours of hitting the shelves. Shoppers, spurred on by viral social media posts, are reportedly racing to their local stores to get their hands on these 'adorable' festive pyjamas.

The excitement originated with TikTok user Holly, who shared her discovery, urging her followers to "run" to Primark. She described the moment she spotted the £17 'boyfriend' pyjamas—featuring a cream base adorned with stripes of red ribbon bows—as "striking gold." The super-soft texture makes them ideal for either a personal treat or a thoughtful gift during the holiday season.

Holly's intuition about their popularity was quickly confirmed when a sales assistant informed her that the pyjamas, which had only arrived that morning, were already completely sold out. "When I tell you these are going to go viral, I reckon these are going to go next level viral," Holly gushed, emphasizing the urgency for her viewers to rush to Primark before they disappear.

The comments section of Holly's TikTok video was immediately flooded with appreciative messages from eager shoppers. Many expressed their excitement, with one user writing, "Omgggggg they're amazing! Well done hun, good catch - I'm off lol!" Others confirmed their successful purchases, with comments like "Best believe I ripped these off the rack yesterday," and "Just got mine, such nice material." The sentiment was clear: these pyjamas had created an instant demand, even for those who hadn't planned on buying more sleepwear. Furthermore, some users pointed out that Primark also offers matching bedding in the same popular Christmas bow print, adding another layer to the festive collection.