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Not Everyone Needs to Be a CEO: Rethinking Startup Culture in Africa

Published 8 hours ago6 minute read
PRECIOUS O. UNUSERE
PRECIOUS O. UNUSERE
Not Everyone Needs to Be a CEO: Rethinking Startup Culture in Africa

Introduction: The Cult of the Solo Founder

Across Africa’s bustling tech and creative scenes, the word “startup” has become the new gospel, and “CEO” its loudest prayer. Scroll through social media and you’ll see it everywhere, 22-year-olds branding themselves as founders of something, often with a logo, a page, and a dream when in some scenario they are actually just retailers of godos.

It’s inspiring, yes. But it’s also revealing something deeper: an age that confuses independence with impact, and titles with traction. Everyone wants to be the boss, but few want to build with others.

In Lagos, Nairobi, Accra, and Johannesburg, you’ll hear similar stories. A group of friends start something exciting, one claims the title “CEO,” and within months the collaboration crumbles. The vision fades, egos rise, and a few years later, no one remembers what the startup was about.

The African startup ecosystem is brimming with potential, yet it’s also haunted by the illusion that success means building alone.

The Problem with “CEO Syndrome”

There’s a quiet crisis within Africa’s new wave of entrepreneurship, the “CEO Syndrome.” It’s the idea that you must lead your own company to be successful; that collaboration equals subservience; that partnership means dilution of glory. This mentality has produced a continent of ambitious innovators who would rather own 100% of a failing dream than 10% of a thriving one. But startups are not solo performances — they’re orchestras. Think of Paystack, Flutterwave, Andela, or Jumia: none of these began with a single person. They were built by teams — co-founders who understood that innovation thrives where skill meets humility.

The startup world celebrates leadership, but leadership doesn’t always mean being at the top. Sometimes it’s about knowing when to follow, when to collaborate, and when to build something bigger than your name.

The Illusion of Independence

Many young Africans have watched Western startup culture glamorize the “self-made” narrative Elon Musk, Mark Zuckerberg, Jeff Bezos, figures painted as lone geniuses who built empires out of garages. But the myth hides the truth: none of them did it alone. The real story is networks, partnerships, investors, engineers, mentors, teams. The African narrative, however, too often forgets that. We idolize the title “founder” more than the work of founding.

Social media fuels it — the moment someone launches an idea, they add “CEO” to their bio. It’s validation before traction. It’s branding before building. And because of this rush to appear successful, the patience to collaborate, scale, and sustain disappears.

What follows? Projects die. Partnerships fail. Innovations vanish. The dream of building Africa’s Silicon Valley fades under the weight of ego.

Collaboration Is the Missing Currency

Africa’s creative and tech energy is unmatched, but without collaboration, it remains fragmented. Imagine if more young Africans joined forces, coders with designers, marketers with engineers, investors with innovators. Imagine startups where ideas were co-owned, responsibilities shared, and credit distributed.

That’s how ecosystems grow, through collaboration, not competition.

For example:

  • Paystack’s success wasn’t because Shola Akinlade wanted to be a lone founder. He co-built with Ezra Olubi.

  • PiggyVest was co-founded by a team of five — Odunayo Eweniyi, Somto Ifezue, Joshua Chibueze, and others — each bringing unique skills.

  • Even Flutterwave had a strong founding team, not a one-man show.

They proved that in Africa’s startup story, collaboration is currency.

We don’t all have to be CEOs; we can be co-founders, product leads, creative directors, or visionary collaborators — all crucial pieces of the same puzzle.

The Cost of Going Solo

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When everyone wants to be the face of a brand, sustainability becomes fragile. Solo startups often collapse not because the idea was bad, but because the founder was alone, no one to challenge assumptions, share burdens, or bring fresh perspectives. Burnout follows, funding stalls, and the hype fades. Worse still, the obsession with owning everything kills mentorship. Few want to join existing startups or work under others because it feels like “working for someone.” Yet, learning under others is how innovation compounds.

Photo credit: Google image

We forget: not every entrepreneur must start something; some are meant to scale something. Africa doesn’t need millions of CEOs. It needs millions of builders, doers, thinkers, and collaborators, people who can strengthen ecosystems, not just create noise.

Learning from the Global Ecosystem

In Silicon Valley, startup success isn’t just about ideas, it’s about teams and networks. Investors rarely fund solo founders. They look for balance, technical co-founders, financial strategists, marketing experts, and visionaries working in sync.

Why? Because a team sustains what a single person cannot.

Africa can learn from this. The rush to start a company could be replaced with a hunger to join or co-create one. Imagine if young innovators joined existing projects, added value, and built something greater than themselves, how much faster would Africa’s digital economy grow?

The truth is, Africa doesn’t have a talent shortage; it has a trust shortage.

We don’t trust easily, we fear betrayal, theft, or being overshadowed. But innovation requires vulnerability, the courage to trust others with your vision, and the humility to share credit when it succeeds.


Rethinking the Startup Dream

Being a CEO isn’t bad. But it shouldn’t be the default dream. The dream should be impact.

Photo credit: Google image

If impact comes through partnership, collaboration, or joining someone else’s vision — that’s equally powerful. We must unlearn the idea that success only counts when you are the face of it. African youth can start seeing success as a shared story:

  • Join a growing company and build it into a legacy.

  • Co-found something with people whose skills complement yours.

  • Partner across borders — Nigeria with Ghana, Kenya with Rwanda, South Africa with Senegal.

Because the real future of African innovation isn’t in one-man startups. It’s in interconnected ecosystems.

Toward a Culture of Building Together

To shift this mindset, we need:

  1. Startup Education and Mentorship — Institutions, hubs, and incubators must teach collaboration as a skill, not a weakness.

  2. Funding Models that Reward Teams — Investors should favor diverse founding teams over solo acts.

  3. Media Narratives that Celebrate Co-founders — Stop making CEOs the sole heroes. Feature teams, partnerships, and stories of shared growth.

  4. Policy Support for Innovation Clusters — Governments should create innovation zones where collaboration and networking thrive.

This way, we move from individual hustles to collective progress.

Conclusion: Legacy Over Titles

The future of Africa’s innovation won’t be decided by how many CEOs emerge, but by how many collaborations endure.

Being a founder doesn’t automatically make you a leader. Real leadership is about creating systems that outlive you — not titles that fade with time.

So maybe the next time someone asks, “What do you do?” — you don’t need to say “I’m the CEO.” You could say, “I’m part of a team building something that matters.”

Because in the end, greatness isn’t in starting alone.
It’s in building together.

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