Hyundai Motor Group Innovation Center Singapore (HMGICS) has won Gold in the ‘Best PR Campaign: F&B’ category at the PR Awards 2025 by MARKETING-INTERACTIVE, for its communications campaign promoting Na Oh, a contemporary Korean restaurant by three-Michelin-starred chef Corey Lee.

The campaign, which launched Na Oh in June 2024, maintained momentum with four seasonal prix fixe menus and stood out for its strategic storytelling, media engagement and cultural positioning.

Na Oh reflects HMGICS’s goal to blend innovation with culture and reimagine the visitor experience. As part of a broader effort to transform the centre into a hospitality and cultural hub, the campaign was recognised for effectively engaging media, aligning with strategic goals and sustaining public interest.

Na Oh, situated within HMGICS, presents a modern take on Korean cuisine using ingredients from its vertical Smart Farm, embodying a seed-to-table philosophy. Aligned with HMGICS’s vision to blend innovation, culture and sustainability, the restaurant has remained fully booked since opening, with its seasonal menus offering guests a fresh and evolving culinary experience.

---

Car you sell, Carousell. Get the highest quote for your car in just 24 hours, with assistance on paperwork too.