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MultiChoice Faces Price Hikes and Subscriber Decline in Africa

Published 3 days ago5 minute read
MultiChoice Faces Price Hikes and Subscriber Decline in Africa

The African telecommunications and digital entertainment landscape is currently undergoing significant shifts, marked by financial challenges, strategic adaptations, and increased regulatory scrutiny. MultiChoice Group, a prominent pay-TV provider, reported a substantial loss of 1.2 million subscribers for the year ending March 31, 2025, with half of these losses occurring in South Africa, an 8% decline. This brings their active subscriber base to 14.5 million, with a broader loss of 2.8 million subscribers since 2023, coupled with a $576.5 million negative impact due to the depreciation of African currencies against the US dollar. MultiChoice attributed these declines primarily to the ongoing cost-of-living crisis, macroeconomic pressures, and intense competition, despite implementing average price increases of 5.7%.

Amidst these challenges, MultiChoice has demonstrated a strategic pivot towards streaming services, achieving strong growth in its digital offerings. DStv Stream subscribers surged by 38%, leading to a 48% increase in revenues, while Extra Stream users grew by 25%, with revenues nearly tripling in its first full year. The DStv Internet service also saw significant expansion, with a 45% rise in subscribers and an 85% jump in revenue. Showmax, the group's streaming platform, reported a 44% year-on-year increase in active paying subscribers, partially due to price adjustments made in March 2025 aimed at countering rising operational costs, including content licensing fees and technology upgrades. Despite the subscriber losses and a 3% year-on-year decline in subscription revenues, MultiChoice returned to profitability, reporting a net profit of R1.8 billion (over $100 million) for the year, largely due to successful cost-saving measures and the sale of its insurance business to Sanlam. The company is also in the process of being acquired by Groupe Canal+, with an offer of R125 per share.

MultiChoice's pricing strategies continue to face scrutiny and varied reactions across its markets. In Kenya, effective August 1, 2025, DStv and GOtv monthly subscription plans will see increases ranging from 4% to 7%. For instance, the DStv Access plan will rise from KES1,350 to KES1,450, and Premium from KES11,000 to KES11,700. Conversely, Showmax in Kenya will see significant price reductions across various plans, a move attributed to increasing competition from global streaming rivals like YouTube, Netflix, and Prime Video. These adjustments follow similar hikes in Nigeria, where MultiChoice has raised subscription fees multiple times, including in April 2023, November 2023, and May 2024, with the DStv Compact bouquet increasing from ₦15,700 to ₦19,000. Nigeria accounted for 77% of MultiChoice's subscriber losses in the Rest of Africa between 2023 and 2025. Adding to its regulatory woes, MultiChoice Nigeria was fined ₦766.2 million for breaching the Nigeria Data Protection Act. In Ghana, the Ministry of Communication, Digital Technology, and Innovation has even ordered MultiChoice to reduce its subscription costs by 30% to reflect the 30% appreciation of the Ghanaian Cedi, citing widespread dissatisfaction with DStv’s content and unjustified pricing.

Beyond MultiChoice, regulatory bodies across Africa are intensifying efforts to ensure service quality and compliance from telecommunication operators. In Cameroon, the Telecommunications Regulatory Board (TRB) has fined MTN Cameroon and Orange Cameroon a combined $4.6 million for failing to meet network coverage and service quality obligations. Orange received a larger fine of $2.5 million, with an additional $357,600 for pricing rule violations and malfunctioning value-added service opt-out codes. This follows previous fines in 2023 totaling $9.7 million to four operators, including Orange and MTN, and is part of a broader government push to recover $52 million in unpaid license fees and penalties from operators.

Innovation in digital infrastructure is also a key theme, with MTN Nigeria making a significant bet on cloud services. The company launched its Sifiso Dabengwa Data Centre and cloud infrastructure, asserting its capability to offer services comparable to global heavyweights like Amazon Web Services, Microsoft Azure, and Google Cloud. This initiative aims to promote African data sovereignty and prevent an estimated $600 million to $800 million annually from leaving Nigeria in cloud spend. The Tier III compliant facility boasts 4.5MW of power capacity, supporting up to 780 server racks, with plans to expand to 9MW and potentially 20MW, and has already secured the Abia State government as a major client.

The fintech sector is also seeing notable developments, with Sparkle, a Nigerian neobank, reportedly planning a listing on the Nigerian Exchange (NGX). Founded by former Diamond Bank CEO Uzoma Dozie, Sparkle aims to raise capital for expansion, including increasing SME loans, scaling invoice financing, and growing its tech infrastructure and teams. This move could provide an exit for early investors but also subjects the fintech to greater market scrutiny and pressure for profitability compared to privately-backed companies.

Globally, economic policies continue to cast shadows, with the US President Donald Trump extending the deadline for his “reciprocal tariffs” to August 1. This policy aims to impose matching tariffs on countries that tax US exports more than the US taxes theirs. Furthermore, Trump indicated a potential 10% import tax on countries supporting the “anti-American policies” of BRICS nations. This could significantly impact African countries like Nigeria, which is now a BRICS partner, and South Africa, a founding BRICS member, both of which are deepening trade ties with China and Russia. Kenya, while not a BRICS member, is also balancing strengthened ties with China against maintaining US market access, highlighting the delicate geopolitical tightrope many African nations walk.

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