. Since 2019, Mugler has been owned by L’Oréal, with a significant portion of its revenue coming from . As a result, the brand might have more room for theatricality and fantasy in its shows, creating brand recognition and while reserving ready-to-wear for its commercial collection—similar to what happens with Nina Ricci. The new creative director, in any case, : having graduated in womenswear from Central Saint Martins in 2004, he has previously worked with Julie Verhoeven, Yves Saint Laurent, Givenchy, and Lanvin. His background in dance, in fact, connects him to the legendary founder of the maison, Manfred Thierry Mugler, who passed away in 2022.