Sol de Janeiro has captivated a vast following in recent years, becoming a sensation among beauty enthusiasts and celebrities alike, including names like Selena Gomez and Hillary Duff. The brand, whose name translates to 'Sun of January' and is inspired by the vibrant Brazilian beach culture, was founded by Heela Yang and later acquired by L’Occitane Group in a deal valuing the company at US$450 million (£350 million).

Despite its cult status and strong social media presence, the brand's premium price tags for its coveted products, such as its Perfume Mists and the renowned Brazilian Bum Bum Cream, often deter budget-conscious shoppers. Sol de Janeiro scents typically retail for around £78, while the 'skin-tightening' Brazilian Bum Bum Cream is priced at £28.80 at retailers like Boots. This luxurious cream, famed for its fast-absorbing formula infused with caffeine-rich guarana and a Brazilian blend of skin-loving ingredients, promises visible smoothing and a hint of shimmer, all wrapped in an addictive scent of salted caramel and pistachio.

However, the high cost has spurred a thriving market for 'dupes' – more affordable alternatives that promise a similar scent profile or product effect. Savvy bargain hunters have discovered impressive substitutes across various high-street retailers, offering significant savings.

Among the most notable finds are the Eau de Parfums available at Home Bargains, priced at a mere £4.99. These scents are hailed by beauty lovers for smelling remarkably similar to Sol de Janeiro's offerings, providing a staggering saving of £73 per bottle. Shoppers can choose from three distinct fragrances: a yellow bottle with a Vanilla Almond Salted Caramel scent, a purple bottle featuring Golden Vanilla and Warm Sandalwood, and an orange bottle with Fresh Peach and Coconut Nectar.

Tesco has also entered the dupe market with its range of body mists, priced at just £4.75 each. These mists are £19.25 cheaper than Sol de Janeiro’s £24 versions and come in four appealing scents: Golden Hour (ylang-ylang with sweet rose & jasmine), Sweet Haze (vanilla & jasmine), Summer Soleil (salted caramel and pistachio, akin to Sol de Janeiro’s Cheirosa 62), and Island Breeze (orange flower and cedarwood). Beyond these, other budget retailers like Primark and Lidl are also reported to stock their own affordable versions of popular body mists.

Even the iconic Brazilian Bum Bum Cream has a budget-friendly counterpart, with Poundland offering a £2 version. These accessible alternatives mean that consumers can enjoy the essence and benefits of Sol de Janeiro's popular range without the hefty investment, making luxury scents and skincare more attainable for everyone.