A recent Infotrak survey has revealed that a significant 55 percent of Kenyans do not plan to celebrate Christmas this year, marking a 5% increase compared to 2024. This trend highlights the growing economic pressures faced by ordinary households across the nation, forcing many to scale back or forgo traditional festivities entirely.

The primary reasons cited for this shift are severe financial constraints and the escalating cost of living. Essential goods such as maize flour, sugar, and fuel continue to see high prices, placing immense strain on family budgets. Additionally, rising transport costs are discouraging traditional holiday travel, further limiting celebration options for many families. Beyond economic factors, some individuals and households simply express a lack of interest in participating in costly or elaborate holiday traditions, opting for more personal or community-focused approaches.

Instead of engaging in traditional lavish travel, large feasts, and elaborate gift exchanges, many households are choosing budget-friendly celebrations at home. Parents, in particular, report that the high cost of living has compelled them to prioritize daily essentials over holiday indulgences. This redefinition of Christmas emphasizes togetherness, frugality, and community engagement rather than significant financial outlay.

Economists note that these patterns are indicative of broader economic hardships impacting Kenyan families. Social media discussions further corroborate a nationwide adjustment of holiday expectations, driven by financial realities, evolving lifestyle choices, and a diminishing interest in conventional celebrations. This year's Christmas season thus serves as a powerful reminder of how profound economic pressures and changing societal attitudes are actively reshaping long-standing Kenyan traditions. While a portion of the population will still celebrate, albeit in smaller, cost-conscious ways, the 55% figure underscores that more than half the population is either limiting or completely skipping celebrations due to a combination of financial reasons and a lack of interest.