India Shines as Rado's Top Market For Swiss Watch Amid China's Economic Slowdown
Rado currently operates 33 exclusive stores in India, alongside partnerships with multi-brand retailers.
With China facing economic headwinds, Swiss luxury watchmaker Rado, part of the Swatch Group, has found India emerging as its largest global market for sales. Adrian Bosshard, Rado’s global CEO, revealed that strong demand has propelled India to the top, making it the brand’s leading market worldwide.
“While there are many markets that are challenged globally, the Indian market is in a good place with a positive outlook,” Bosshard said. “Even China is in a challenging position right now. On the other hand, we are seeing momentum in India which is unprecedented.”
Rado currently operates 33 exclusive stores in India, alongside partnerships with multi-brand retailers. While metropolitan cities and major towns have historically driven sales, Bosshard highlighted a noticeable shift in consumer interest.
“Now, we also see healthy interest for Swiss watches from Tier 2, Tier 3, and even Tier 4 regions,” he remarked.
Additionally, Indian consumers are contributing to Rado’s global sales through purchases abroad. “People with Indian roots are buying in Dubai, Australia, the UK, the US, and Canada. The same is true for those travelling for holidays or business, and purchasing in other countries,” Bosshard said.
The growing popularity of luxury watches in India is largely attributed to a younger demographic with rising disposable incomes.
“There is a great momentum in India, as more and more people are passionate about luxury goods,” Bosshard explained. “There is a young population and a positive demography here. Also, the education levels of professionals are high, and purchasing power is growing.”
Having entered the Indian market in the 1950s, Rado benefits from an established sales and service network. Bosshard credited the brand’s long-standing presence and adaptive strategies for its success.
“While we continued to expand here, there are many other brands that ignored this market for long,” he said. “Also, our local management helps us develop tailor-made solutions when it comes to marketing and consumer connect initiatives.”
As the market for luxury goods in India continues to flourish, Rado's strategic focus on the country underscores its ambition to capitalise on the ongoing demand surge. With India now a major hub for global luxury, the brand anticipates sustained growth in the years ahead.
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