Heinz, the renowned condiment manufacturer, has recently made headlines with two distinct product launches, each eliciting a vastly different public response. One involved a peculiar collaboration resulting in an unconventional beverage, while the other introduced a revamped version of its flagship product, aiming to cater to health-conscious consumers.

The first product to draw significant attention, largely negative, was a new ketchup smoothie. This innovative, yet controversial, concoction was developed in partnership with US firm Smoothie King. The unique blend features Heinz's signature tomato ketchup combined with acai sorbet, apple juice, strawberries, and raspberries. Upon its release and availability in Smoothie King stores across the US, the reception from skeptical food fans was overwhelmingly critical, with many social media users labeling the creation as "disgusting" and "nasty," likening its launch to an almost "criminal" act.

In contrast to the smoothie's lukewarm reception, Heinz also unveiled a new "Zero" ketchup in June, which some customers have acclaimed as "better than the original." This "game-changing" condiment boasts a 35 percent higher tomato content compared to its traditional counterpart and exhibits a "DRASTICALLY" different color. More notably, it offers several health benefits by eliminating added sugar and salt, a significant departure from the classic recipe.

The introduction of Heinz's Tomato Ketchup Zero ignited an online frenzy among sauce enthusiasts, many of whom quickly claimed the new formulation possessed a superior taste. The brand proudly stated that an impressive 9 out of 10 customers affirmed that it "delivers the great quality you’d expect from Heinz" and outperforms "other ‘Zero’ products" on the market. Despite the positive feedback on taste and health, some bewildered shoppers expressed surprise and curiosity on social media regarding the product's zero-calorie status and its noticeable color difference from conventional ketchup.

Heinz emphasized that the development of the "Zero" ketchup aligns with prevailing consumer trends. The company noted that over 50,000 Brits, for instance, identify healthier choices, particularly those with reduced sugar and salt content, as their top food priority. This strategic move by Heinz demonstrates an effort to meet the growing market demand for healthier food options without compromising on the brand's expected quality and taste.