HBO Max has significantly expanded its European footprint, launching today, January 13, in eight new countries: Italy, Germany, Austria, Switzerland, Luxembourg, Liechtenstein, Israel, and Greece. This expansion marks a major step towards the platform's goal of being available across all of Europe, with the United Kingdom and Ireland set to follow at the end of March, completing the European rollout.

To facilitate its reach, HBO Max has forged several new distribution partnerships. In Germany, the service is now available through bundling deals with Prime Video and RTL+, and additionally on Waipu.tv. Switzerland sees new agreements with Sunrise and Swisscom, while in Italy, customers of Telecom Italia’s TIM platform will also gain access to HBO Max content. These deals extend existing partnerships, such as those with Prime Video in France, Spain, Sweden, Belgium, and the Netherlands.

Subscribers in these new territories will have access to a rich catalog of content from HBO, Warner Bros. Pictures, Warner Bros. Television, the DC Universe, and Max Originals, all consolidated in one streaming service. Popular offerings include hit series like “The Pitt,” “It: Welcome to Derry,” “House of the Dragon,” “The Last of Us,” “The White Lotus,” and “Euphoria,” alongside blockbuster movies such as “Superman,” “The Batman,” “Dune,” and the entire “Harry Potter” franchise. Furthermore, HBO Max will be the exclusive broadcaster for the Olympic Winter Games Milano Cortina 2026, streaming live from February 6 to 22.

A highlight of the Italian launch is the unveiling of several Italian originals, with Marco Bellocchio’s limited series “Portobello” being a standout. This six-episode series, based on a true story, reconstructs the clamorous injustice faced by popular Italian TV host Enzo Tortora, who was wrongly convicted of conspiring with the Neapolitan crime syndicate Camorra in 1985. Fabrizio Gifuni, a frequent collaborator with Bellocchio, stars as Tortora. “Portobello” premiered to positive reviews at the Venice Film Festival last September and traveled to Toronto and Busan. It is produced by Mediawan-owned Our Films and Kavac Film, in co-production with Arte France and in collaboration with RAI Fiction and The Apartment Pictures. This HBO Original Italian production will launch on HBO Max in Italy on February 20 and is expected to be available globally in coming months, excluding France and Germany.

Other significant HBO Max Italian originals in development include “In Utero,” a series set in a Barcelona fertility clinic starring Sergio Castellitto and directed by Maria Sole Tognazzi, produced by ITV-owned Cattleya in association with Paramount Television International Studio. The lineup also features docuseries “Gina Lollobrigida: Diva Contesa,” which explores the battle over the cinema icon's legacy, and “Saman,” a poignant series depicting the murder of a young Pakistani woman in Northern Italy who refused an arranged marriage.

Reflecting on the expansion, JB Perrette, CEO and president of global streaming and games at Warner Bros. Discovery, expressed excitement about kicking off the new year by expanding into some of the world’s biggest economies. HBO Max, initially launched in the U.S. in 2020, has since grown across Latin America, Europe, and Asia, reporting 128 million global streaming subscribers for Q3 2025. Despite recent industry news regarding Netflix’s acquisition of Warner Bros. Discovery casting doubt on the streamer’s future, HBO Max is forging ahead with its planned European expansion.