Every Cool Fashion-Person Has These Online Shops Permanently Bookmarked
We asked, they answered
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Shopping for clothing has never been easier—or more overwhelming.
With an infinite amount of online stores to browse at any time of the day or night, it can be hard to know where to start looking.
To prevent you wasting hours jumping from online shop to online shop (and from overwhelming your little devices with all those tabs) we’ve rounded up the online shopping sites you can trust will find you that perfect item.
From affordable local labels to more splurge-worthy pieces, these online shopping sites will help you find exactly what you’re looking for.
Founded in Canada in 1992, The New Trend expanded into Australia in 2017, bringing together the best local and international designers together, to shop in one place. Curated collections from labels like Christopher Esber, Bottega Veneta, and WARDROBE.NYC, and many more are all available, and it’s a particularly good place to shop for elevated basics and wardrobe staples with a fashion forward twist.
Another retailer where you’ll often find brands that typically don’t ship to Australia, FWRD is a beauty and fashion store that we regularly hit for anything from Victoria Beckham Beauty to Alaia flats, and even the perfect pair of AGOLDE denim. We also love the selection of designer handbags available on FWRD, like this raffia beauty from Saint Laurent to this perfect east-west bag from Khaite.
The online store stocks global range of luxury fashion labels including Loewe, Zimmermann, Alaïa, Balmain, Chloé, Fendi, Acne Studios, Isabel Marant and Jacquemus. Net-A-Porter also offers free returns within 28 days and $10 express delivery within Australia.
The Iconic is an Australian online shopping go-to for a reason—it stocks almost everything. From exclusive brands such as Atmos&Here, Dazie and Lover to leading labels such as Camilla & Marc, GINIA, Bec+Bridge, LEO LIN, Magali Pascal, Stella McCartney, Topshop, Anna Quan and Blanca, The Iconic’s collection leaves you spoilt for choice. And if your item comes and it’s just not right? The Iconic offers free returns and free shipping on orders over $50.
COS offers sustainable fashion at affordable prices with a collection that’s focused on craftmanship and longer-lasting pieces. And now that the brand has a dedicated Australian site, shopping for sustainable fashion has never been easier.
Designer items become a little more attainable on Farfetch with the site’s good range of student discounts and free delivery over $300. Expect to find iconic designer labels such as Prada, Gucci and Saint Laurent, as well as some more new and emerging brands.
Founded in 2022 by Adelaide-based Jazmin Wotton, Lesser Store brings together a curated collection of premium, seasonless pieces from renowned Australian and international designers. With a focus on the “Less is More” philosophy, the boutique offers an elevated selection of Scandi-inspired styles from brands like By Malene Birger, Chimi Eyewear, and House of Dagmar, alongside standout Australian labels like Beare Park and Griffin & Griffin.
Whether you’re on the hunt for the latest streetwear from Gucci or hard-to-find Prada pieces, you can probably find it on SSENSE (pronounced es-uhns). This online fashion shop is regarded as the one-stop destination for high-end designer clothing, handbags, jewellery and shoes, stocking apparel, shoes and accessories from over 700 designers. While you can find apparel, shoes and accessories from global fashion houses like Balenciaga, LOEWE, TOM FORD, Burberry and Fendi on SSENSE, you’ll also be able to shop a curated selection of pieces from Australia’s most adored brands including SIR., Dion Lee and Zimmermann.
As the first Australian-owned digital fashion outlet of its kind, the store is a wonderland of discounted pieces from brands including St. Agni, Alice McCall, MANNING CARTELL, Rebecca Vallance, Ena Pelly, and Lee Mathews.
The online offering of the Sydney boutique features an exclusive collection of designer brands, including Fendi, Saint Laurent, Isabel Marant, Jacquemus, Valentino and Bottega Veneta.
Need it now? The store offers express shipping and same-day delivery options.
Whether you’re looking to shop consciously or you want designer buys on a budget, Vestiaire is a community of devoted fashion lovers selling (and buying) their luxury items. Find pre-loved pieces from Prada, Gucci, Miu Miu and many more.
If you’ve got a penchant for the finer things (aka designer fashion) but can’t warrant the price tag, THE OUTNET is for you. The online shopping site offers over 350 designer brands including Chloé, GANNI and Zimmermann for up to 70% off.
With hundreds of affordable brands, regular sales and a dedicated vintage marketplace, ASOS is the online store for every budget. The store also offers a huge range of plus-sized clothing, accessories and even wedding dresses.
With a focus on sustainable practice and quality pieces that don’t follow trends or fads of the fast fashion cycle, Everlane is our go-to for elevated essentials.
There’s a reason that David Jones has been around for 185 years—the retailer is a one-stop shop for everything from designer fashion to beauty products, accessories and even homewares. With an easy-to-navigate online offering of the store we all know and love, it’s never been easier.
Shopbop has been one of the world’s top online retailers for over 25 years, so you could say it was one of the earliest online stores. This decades-long run has evolved over the years, now offering more than 1,000 global labels, including emerging and established designers. Almost everything you could want is available to shop here, from clothing and accessories, to menswear, and also home and gifting.
With brick-and-mortar locations dotted around Italy (plus one in New York City), Luisaviaroma’s online store offers the same access to luxury designers as the stores. Expect labels like Chloé (as shown above), St. Agni, The Row, and Khaite, plus countless others — with fashion, accessories, and even luxury homewares available to shop.
If you’ve ever gone on the hunt for any piece of clothing, then you’ve definitely landed on Revolve a time or two. Known equally for its in-house collaborations with creators like Pia Baroncini (with LPA), as it is for stocking international fashion and beauty brands, Revolve has a million and one (that’s an exaggeration, but you catch our point) options to choose from if you’re looking for a specific piece. It’s also a good place to check if you’re struggling to find a brand that ships to Australia — it just might be on Revolve.
Renowned for its expert curation, Camargue blends well-known global names with emerging designers. With a team that regularly travels to Paris to handpick the latest collections, the boutique ensures a unique and sophisticated shopping experience that supports both Australian and international talent. Whether you’re seeking classic staples or fashion-forward pieces, Camargue is a true window into the world of style.
Inspired by her desire to create a 24/7 wardrobe, Mode Sportif offers versatile pieces perfect for day-to-night, work-to-weekend, and studio-to-street dressing. Since launching its e-commerce site, the brand has expanded with stunning concept and flagship stores in prime locations such as The Intersection and Double Bay, offering multiple delivery options, including three hour delivery within Sydney metro.
With a huge range of Australian and international fashion brands, beauty, accessories and homewares, Myer is guaranteed to have what you’re looking for.
Plus, the online store offers free delivery on orders over $99, free click and collect, and returns within 30 days.
Ange is a journalist and editor with over nine years of digital media experience in both Sydney and London. She has written for publications like Refinery29, Allure, Harper’s Bazaar Australia, and POPSUGAR, and has spent most of her career reporting on the latest beauty and lifestyle trends, and diving deep into the sweet spot where pop culture meets social commentary. Ange is a firm believer in the transformative power of a strong-hold brow gel and she’ll never stop defending the cultural relevance of contemporary romance novels.
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