Digitally-focused women's fashion brand House of CB is joining the long line of 2025 physical retail arrivals at mall giant Liverpool One.

Becoming its second-only UK store outside of London, the opening this summer “marks a major step in the brand’s ongoing bricks-and-mortar expansion”. The 6,500 sq ft store will be located on Peter’s Lane.

Designed to embody its signature “ultra-feminine, sculptural aesthetic”, it will feature the brand’s full ready-to-wear collection, including occasionwear and bridal, as well as its seasonal drops such as ‘Cottage Core’ and ‘Darling’. 

House of CB founder and CEO Conna Walker said: “Liverpool has long been one of our strongest-performing cities online, [so] we’re excited to bring the full House of CB experience to our customers here. 

“Our stores are designed as immersive spaces, places where clients can feel confident, inspired, and part of the brand.”

Earlier this month House of CB also joined digital fashion giant ASOS’s extensive marketplace with a collection of 60 styles including maxi and midi dresses, together with the brand’s key corset silhouettes. It became available through the platform's Fulfilment Services, which leverages the site’s global fulfilment capabilities to serve ASOS.com and other retail channels.

Founded in 2010, Walker has seen the brand graduate from early eBay platform sales to become “one of the first brands to see the power of social media… counting celebrities such as Kim Kardashian and Jennifer Lopez as fans… fuelled by [its] bodycon midi dresses”.