House of CB, a digitally-focused women's fashion brand, is set to open a physical retail location at Liverpool One in the summer of 2025. This marks the brand's second UK store outside of London, signifying a major advancement in its physical retail expansion. The 6,500 sq ft store, located on Peter’s Lane, is designed to reflect House of CB’s signature “ultra-feminine, sculptural aesthetic.”

The store will showcase the brand’s complete ready-to-wear collection, including occasionwear, bridal selections, and seasonal releases like ‘Cottage Core’ and ‘Darling’. According to House of CB founder and CEO Conna Walker, Liverpool has consistently been a strong online market for the brand. The new store aims to provide customers with an immersive experience, fostering confidence, inspiration, and a sense of brand connection.

In addition to the physical store, House of CB has recently partnered with digital fashion platform ASOS, offering a collection of 60 styles on ASOS’s marketplace. This collection includes maxi and midi dresses, as well as the brand’s signature corset silhouettes. Through ASOS’s Fulfilment Services, House of CB will leverage the platform's global capabilities to serve customers on ASOS.com and other retail channels.

Founded in 2010, House of CB has evolved from its early beginnings on eBay to become a prominent brand known for harnessing the power of social media. With celebrity fans such as Kim Kardashian and Jennifer Lopez, the brand has gained recognition for its bodycon midi dresses.