The Tesla Cybertruck, a polarizing electric pickup since its launch two years ago, has consistently faced scrutiny regarding its unconventional styling and association with Elon Musk's various controversies. A recent Bloomberg report has intensified this debate, suggesting that the vehicle's sales figures may be artificially boosted, as approximately 20 percent of all Cybertrucks sold are reportedly registered under non-Tesla companies owned by Elon Musk.

The report delves into specific details, indicating that out of 7,071 Tesla Cybertrucks sold in the fourth quarter of 2025, 1,279 units were acquired by Musk's other ventures, including SpaceX, xAI, The Boring Company, and Neuralink. The vast majority of these purchases were made by SpaceX, his aerospace company. This constitutes slightly over 18 percent of the total sales for that quarter, a trend which the report states has continued into the first quarter of the current year.

The implications of these internal sales on the Cybertruck's market perception are significant. Bloomberg's analysis highlights that if these internally registered trucks were excluded from the model’s overall sales volumes, Cybertruck registrations in Q4 2025 would have seen a drastic 51 percent reduction. This revelation emerges at a challenging time for Tesla, which has experienced declining sales over the past year due to heightened quality competition in key markets such as the U.S. and China, alongside the repercussions of Musk’s political engagements.

Despite these sales headwinds and the questions surrounding the Cybertruck's independent market demand, Tesla’s board recently awarded Elon Musk a substantial pay package. This package is tied to the achievement of ambitious corporate milestones, such as delivering 20 million vehicles and deploying 1 million robotaxis, which could potentially result in Musk becoming a trillionaire. Further complicating Tesla's outlook are the discontinuations of the Model S and Model X, and the ongoing delays for the Roadster.

However, there are signs of potential strategic shifts aimed at revitalizing Tesla's market position. Rumors suggest that the company's inexpensive, sub-Model 3 electric vehicle might be back in consideration, and there is talk of a new vehicle in development, described as