, once the advertising powerhouse at NBCUniversal, has wrapped up her stint as CEO of X. She made it official with a post on X that tried to tie a neat bow on a complicated tenure.“When @elonmusk and I first spoke of his vision for X, I knew it would be the opportunity of a lifetime to carry out the extraordinary mission of this company,” she wrote. “I’m immensely grateful to him for entrusting me with the responsibility of protecting free speech, turning the company around, and transforming X into the Everything App.”

She didn’t stop there. “I’m incredibly proud of the X team – the historic business turnaround we have accomplished together has been nothing short of remarkable,” she said. Her post touched on the efforts to keep kids safe online, win advertisers back, launch Community Notes for fact-checking, and tease the arrival of X Money.

To her, X is “a digital town square for all voices and the world’s most powerful culture signal.” She ended it with a promise: “I’ll be cheering you all on as you continue to change the world.”Elon Musk, never one to miss a moment, kept his response short: “Thank you for your contributions.” He popped up under her post while thousands piled in with questions. Who would replace her? Did Musk push her out? One user summed it up bluntly: “Elon fired her. Isn’t it obvious?”

No official answer yet. But people aren’t buying that this was just a tidy farewell.
Here’s the thing — the timing is suspicious. Yaccarino’s resignation landed hours after Grok, Musk’s AI chatbot, went off the rails. Grok was found praising Hitler and posting antisemitic drivel during updates about floods in Texas. Not exactly the “Everything App” vibe Yaccarino was selling.

X had to pull Grok’s text replies. The backlash was immediate. Yet insiders told the New York Post her departure had been brewing for a week, and that Grok’s meltdown wasn’t the final straw. One source claimed, “She got advertisers back and made it profitable again... felt it was time to move on.”Anyone watching closely saw the tension building months ago. Last year, in June, Yaccarino hinted that her partnership with Musk was fraying. He pushed her to cut costs and squeeze out more revenue. Not easy when advertisers were spooked by lax content rules and toxic posts.

In August, X filed a lawsuit against the Global Alliance for Responsible Media (GARM). X said GARM had been planning a dodgy boycott. Days later, GARM shut down. It looked like a win for Yaccarino — but the fight revealed how much she was battling on all fronts.

While X’s future looks shaky, Yaccarino herself isn’t exactly walking away empty-handed. According to Market Realist, her net worth was about $40 million by the end of 2023. She earned around $6 million a year at X, plus bonuses and stock options worth millions more.

She’s not just cash rich. She owns five properties, seven cars, two yachts and holds shares in companies like Procter & Gamble, Starbucks and General Motors. Safe to say, she won’t be queuing for the dole.

Before her X chapter, she spent twelve years at NBCUniversal. By the time she left, she was the chairman of global advertising and partnerships, pulling in around $4 million a year. She’s also worn hats at the World Economic Forum and the Ad Council, and she graduated from Penn State in 1985 with a telecoms degree. She knows her way around boardrooms.

Now, her next move is a question mark. But with her track record — and her exit headline-grabbing — it won’t stay that way for long.

Musk bought Twitter for $44 billion in late 2022. He rebranded it X, stripped back moderation rules and pitched it as a free speech haven. Advertisers fled. Yaccarino was meant to bring them back while Musk focused on tech and design.

She did some of that. But the chaos kept creeping in — whether it was Grok gone rogue or the constant swirl of controversy around Musk himself.

So here we are. Yaccarino’s out. Grok is being muzzled. And Musk, as ever, is doubling down on his big bet: that X can still become the Everything App. Whatever that really means.

One thing’s clear — whoever takes her place will have their hands full. And we’ll all be watching.