Kourtney Kardashian Barker’s supplement brand, Lemme, has been embroiled in controversy over its range of products, particularly a new “Ozempic-style” weight-loss supplement, a cellulite reduction pill, and its previously launched vagina gummies. The Kar-Jenner sisters have faced claims of using Ozempic for years, a drug known for its weight-loss effects, prompting significant public scrutiny of Kourtney’s latest offerings.

Last week, Lemme announced its “GLP-1 Daily” supplement, which is marketed as an “Ozempic-style” weight-loss aid. Unlike Ozempic, a weekly jab containing a synthetic GLP-1 hormone (semaglutide) that slows digestion and dulls hunger, Lemme’s pill aims to naturally increase GLP-1 levels using lemon and saffron extracts. The brand claims it’s designed to “reduce body weight, visceral fat, and hip and waist circumference” and is promoted as “a GLP-1 solution without the side effects” of injectable medications. Kourtney herself promoted an article discussing her desire to be “in on the Ozempic boom.”

However, the product has drawn sharp criticism from both fans and medical experts. Many consumers voiced their disappointment on social media, accusing Kourtney of exploiting insecurities and engaging in “false marketing,” with one commenting, “These do not mimic GLP-1 medications as nothing oral can mimic it for weight loss.” Plastic surgeon Naveen Cavale echoed these concerns, calling the product an “incredibly misleading” “cash grab” that could exacerbate mental health issues among young women. He stressed that while marketed as a natural alternative, it lacks the scientifically proven impact of injectable medications like Ozempic, which contains rigorously tested semaglutide. Cavale warned that relying on unproven supplements could lead to frustration and worsened body image. The product costs £69 for a one-time purchase or £55.23 for a monthly subscription.

Beyond the GLP-1 Daily, Lemme has faced backlash for other products. Its “Lemme Smooth” capsules, launched in June, claim to reduce cellulite in just 28 days using French Cantaloupe Melon (SOD B Dimpless). Consultant plastic surgeon Mr. Naveen Cavale again dismissed this, calling it “a fad” and an “ineffective solution to a perfectly normal condition.” He emphasized that cellulite is a natural occurrence lacking a “miracle cure” in pill form and urged women to embrace holistic approaches rather than costly, unproven remedies. He noted that such pills lack scientific backing and have not demonstrated significant, long-lasting results in clinical trials.

Previously, Lemme’s “Lemme Purr” vagina gummies, launched in February last year, were marketed to boost vaginal health and alter its taste using pineapple, Vitamin C, and probiotics. This product was fiercely condemned by gynaecologist and author Dr. Jen Gunter, who stated, “Anyone who suggests that your vagina isn't fresh or needs an improved taste is a misogynist and awful person. And yes, that includes you Kourtney Kardashian and your Lemme grift.” Dr. Gunter also disputed the belief that consuming pineapples affects bodily fluid taste.

A recurring issue across all these products is the lack of independent validation. Lemme’s small print consistently reveals that its claims have not been evaluated by the Food and Drug Administration (FDA), stating, “This product is not intended to diagnose, treat, cure or prevent any disease.” This disclaimer highlights a significant gap compared to FDA-approved products, which undergo thorough testing for efficacy and safety. Critics argue that Kourtney, despite being known as the most health-conscious Kardashian sister and launching Lemme in September 2022 to create “science-backed” vitamins, is exploiting societal pressures and insecurities among young women who strive to conform to often unrealistic body standards promoted by celebrities.