In 2024, Jihočeské and Kunín were the most popular FMCG brands in Czechia, each with **** consumer reach points. A year prior, in 2023, Orion was leading with **** points.
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Survey time period
2023 to 2024
Supplementary notes
*The source specified the following methodology:
"The Consumer Reach Points of each brand is calculated by multiplying three numbers:
Penetration: the share of households buying a brand
Population: the number of households in a country
Consumer Choice: the number of interactions with a brand across categories in a year.
The measurement is then weighted by actual population to calculate the brand’s reach."
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Consumption
8
Overview
8
Production
7
Household expenditure and prices
8
Retail sales
7
International trade
8
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